Market America International Convention 2021 x Gary Brecka | Full Speech

What I want to talk to you about today is creating longevity for you and your community. How do you prioritize a regimen? How do you decide what is best for you, your family, and your customers? Well, you have to get inside why people do what they do. So I want to ask this question. What is it that keeps a healthy person healthy and a sick person sick? It is, in fact, their habits, their daily choices. The choice is yours. You can come home at night from a difficult day at work, a difficult day, whatever you're doing. And you can choose to fold yourself onto a couch, or you can choose to take a walk, find yourself, or find your. Your health. Because what we know is that small habits compound over time. I love what this author, James Clear talks about. He wrote a book on productivity called the Atomic Habits, and He talks about 1% improvement in your productivity, in your brain capacity, in your movement, and what you can achieve by doing just a little bit more each day. And he speaks about what will happen if you just have a 1% decrease or decline in your function or your daily habits. Because what do we often say? Oh, this won't be any big deal. I'm just going to. This just happens every once in a while, right? And then all of a sudden, accidentally on purpose, you're eating donuts, Right? So small habits compound over time. We think about Olympians and those that go for the gold and what they're looking to do. Well, they don't just talk about or think about grabbing the gold or crossing the finish line. In fact, presumably, what brings each and every one of them there is the exact same thing. The discipline, the dedication, the getting up, and the 1% improvement in their skill each and every day. I want to ask you guys a question. If I were to give each and every one of you a million dollars or at least a choice, I actually can't give each and every one of you a million dollars. But if I were to give one of you a choice, how would you answer this? I'll give you walk away $1 million today, or I will double the value of a penny that I give you each and every day. Most people, most customers will choose the walk away $1 million. And they would have chosen wrong. Because this is all about compounding interest. This is all about 1% improvement. As James Clear discusses, this is all about changing a little bit, because after 30 days, you will not have a million dollars. You'll have $5.3 million. Because this is always about doubling. And if you'll just give me one more Day, you will have $11 million. What I want your customers and you to understand is days one through days 26, that is negligible. It's flatlined, really. And that's often what we have to get across to people when it comes to supplementation. This is what we have to get across to people when we say, I want you to take a multivitamin consistently, I want you to take an antioxidant every day. I want you to invest in yourself. And they'll say, when am I going to notice the results? How come it doesn't work? Just like that. And you have to explain to them this compounding interest or this theory of compounding interest that you will never know the disaster you averted by simply improving your health each and every day and taking a step to do that. So they'll ask, do I need to supplement if is it necessary for me to do that each and every day? And I say it is. You live in a fairly toxic world. About 800,000 new chemicals are introduced to your environment each and every year, right? You are not getting the sleep you need. You are not often eating the food that you should. Right? And so we think about what are some of these small incremental changes that people can make to achieve health. What I talk to them about, in fact, is that the cost of a good habit is in the present. The cost of that supplement, that cost of waking up early, that cost of doing more, and just saying, well, I guess we better do this then. And the cost of a bad habit is in the future. Let's be honest, right? When we think about why do people do bad things? No one sets out to do bad things. Why do they do it then? Because donuts taste awesome. That's why we do it. Because a bad habit often feels fantastic and a good habit often feels hard, like waking up early or going to bed on time, right? So we know why people do what they do. So we have to ask them about their investments. What are you willing to invest here? Your time in? Presumably, if you're a parent, you're investing your time in your kids. You want to make sure that they do well academically, that they do well socially, that they grow up to be the valuable human being and reach all of their potential, and you're willing to invest your time there. Why do we run into people that are not willing to invest their time in themselves, in their health, in their supplementation? Because it's never been framed like that to them that it is the same value that we're putting on their health, the same value that they put on their children's health. When we think about growing old, aging, and longevity, you simply need to do the same things you told your kids to do. Go to bed on time, eat your vegetables, make sure you run around and pick up heavy things and put them back down again. No, no, no, Doctor, you don't understand. This is all genetic. They'll tell me, no, no, you shouldn't worry about me. Type 2 diabetes runs in my family. Elevated blood pressure, well, that runs in my family. Obesity, that runs in my family. No, no one runs in your family. That's why we're talking about this. And yet, and yet, to focus on one thing is to create an imbalance. Ask any athlete if they would only work on one skill set, only on one skill, or would they require a diversity of skills to perform at the level that they do. And yet, you'll often run into people with supplementation that will say, I really want to focus on my bone mineral density, or I want to make sure that I have a healthy heart, or I'm really concerned with focus. And so can we start there? Well, what I want to talk about is that you have to build a solid foundation of nutrition, of healthy sleep, healthy exercise, healthy diet, Right? But it's important to note in particular when you're talking to your customers, that there's a difference between focusing on one thing and getting started with one thing. Jump on the opportunity to get started with one thing. The three non negotiables for healthy living, healthy longevity, and being your very best in your ninth decade of life is to make sure that you're paying attention to exercise, make sure that you're getting a good night's sleep and that your diet is sound. So what are the consequences of not exercising frailty? Now, for many of you, when I use the word frail, you're thinking of this and you're not thinking of this when in fact, an individual without sufficient muscular mass, an individual that struggles with cognitive function, right? An individual that is not feeding themselves well, sleeping well, moving well, ends up creating a loss of metabolic reserves. They end up creating a frailty. Whether that demonstrates itself as immune dysfunction, it demonstrates itself as cognitive concerns. It demonstrates itself as premature aging. It starts with focusing on those three factors of fitness, diet and sleep. Why is sleep so important? Because those that do not have metabolic concerns, they may have elevated inches or centimeters around their middle hips and thighs. They definitely have concerns with stress hormones like cortisol and a tug of war between hunger hormones and satiety. Hormones like ghrelin and leptin. As a result, they may have concerns with inflammation, an environment that creates inflammation. They may have concerns as it relates to sex hormones or libido. They definitely have a reduction in quality of life. In fact, lack of sleep is your number one hormone disruptor. So I often will tell people, diet isn't where you get started, sleep is where you get started. You make sure that you are sleeping well. Simply go to bed at the same time each night and wake up at the same time each morning. If you have trouble doing that, things like isotonic magnesium with two different forms of magnesium, a glycinate and a citrate form. Gentle on the stomach, highly bioavailable. Maybe you want a formula that was specifically made to support going to sleep and waking up feeling refreshed, like the turn down. Or you're looking for something like Prime Sleep Melatonin plus because you know that melatonin is a brain hormone. It's something that can support your overall health and well being. Make sure when you're talking to customers that they understand the power of the formula, the power of the ingredient. See, melatonin is a neurohormone and therefore plays a role in the interplay of other hormones in the body. One that may surprise you is its relationship with human growth hormone. Have you ever wondered why we take HGH secretagogue at night? Right? Because HGH or your human growth hormone naturally increases while you sleep. But it needs to be functioning well with melatonin. Those that do not sleep, do not repair, do not create that metabolic reserve I was talking about that allows them to have robust energy the next day. So you may not identify yourself as someone that needs to get a good night's sleep or needs a sleep supplement. Yet if you are above the age of 40, your slow wave sleep has declined, meaning that your risk or concerns with cognitive function can be supported by simply working with a product like prime melatonin. Take it two times a week. If you're above the age of 40, even if you don't have concerns with sleep, your brain would benefit from from a balance of hormones. I know, it's complicated, right? We often talk to people about securing a healthy diet, doing something that is good for them, and they find it hard to make dietary changes. And that's why we find things like the diversity of ingredients and the isotonic essentials is critical for them because they have a hard time making a change. Right? What is it the cost of a good habit is right now, in the present start Thinking about how supplementation may be the easy button for them. How if they find it difficult to make a change, just like if they found it difficult to get a good night's sleep, the supplementation may help them reach their goals. It may be that 1% incremental change that allows them to achieve that longevity goal that they have. So whether it's anti aging, because that is your one swing at health, it's got a complete multivitamin, coenzyme Q10, zinc tartrate, or carnitine for the brain, it is your one stop shop for a healthy multivitamin. For that person that says, I don't want to take a lot of supplements, I just want one thing. Or maybe you're a woman that wants to have the support of the women's health multivitamin because of libido, sleep hormone balance, those things that stress you throughout the day. So you want a multivitamin that was formulated specifically with you or you want the granddaddy of them. All right, the daily essentials. Well, you have four of our powerhouse ingredients. When you're talking to your customers, consider what is novel, consider what is relevant and consider what is universal. When I'm talking about novelty, I'm talking about the iphotonic delivery system, something that they can only get from you. Or maybe I'm talking about the power of the ingredients that we put behind our products, the evidence that supports not just results but function in our products. Making sure that your customers know you're not a me too product, but in fact a go to product. Speak about the novelty, what you bring to the table. Isotonic immune is a great example of this well immune ingredient. We now have this in a 300 gram bottle. What I want you to do is not just talk to people about what is relevant, their immune health. Right? But I want you to also talk about the fact that their mental health is relevant, that their longevity is relevant. What you may not know about this product is that the well immune ingredients. Studies on the well immune ingredient were done on athletes, executives, people that stress themselves out. They burn the candle at both ends. So whether you're an executive or a parent, there's a good chance you're pushing yourself mentally and physically. And the wellmune ingredient was specifically studied to support immune health in these individuals, making it a performance product. For those that are concerned about lifestyle that may interfere with their immune system. We created a product that was perfect to take every day because you have stress every day and you want to support your immune system because you may be pushing your body physically and you want to support your immune system. So I want you to share with your customers that this is not a occasional product but in fact one that fits in with the lifestyle that they are currently living or or could help them achieve the lifestyle that they want in the future. Now we talk a lot about our powerful ingredients. I'd like to talk a little bit about the new ones with you. The heart health, blood pressure and vascular support product, the Neurofocus and the Premium well Being Tea. The Premium well Being Tea is this perfect solution from the tip of your head to the tips of your toes, life style product. You are likely in your business going to run into people that say I don't take supplements, I don't take nutraceuticals, I don't do that, I live healthy right? Or I don't need supplementation. This is a perfect solution for them because what they have already told you is that they want to commit to wellness and they do it through diet and through lifestyle. So instead of offering them a product, I want you to talk to them about a lifestyle.