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Most Dentists Waste Thousands on Marketing—Here’s Why

Name: Most Dentists Waste Thousands on Marketing—Here’s Why
Uploaded: 2025-05-17T13:01:33+00:00
Duration: 55 s
Channel: Gary Kadi
Description: YouTube video (Gary Kadi) analyzing a dentist (“Dr. T”) who spent $4,500/month on marketing yet experienced negative net patient growth. The speaker…

17 May 2025 · 1 min

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0:55

YouTube video (Gary Kadi) analyzing a dentist (“Dr. T”) who spent $4,500/month on marketing yet experienced negative net patient growth. The speaker argues the practice wasted money on acquiring new patients while failing to reactivate many unscheduled existing patients; metrics cited include case acceptance and hygiene reappointment benchmarks and observed rates for new vs. existing patients.

Questions this video answers

$4,500 per month

Negative net patient growth per month

60%

45%

90% (patients should leave with next scheduled hygiene appointment)

Chapters

Doctor T was actually spending $4,500 per month on his marketing. He was on a new patient treadmill where he actually had a negative net patient growth per month. But his existing patient case acceptance was 60%, which is good. His new patient case acceptance was at 45%. So the trust level was low. Meanwhile, he had a lot of unscheduled active patients sitting there that if we spent more time and energy getting those patients back in, we would have converted them at a higher rate. Would have been a more effective use of our time. Our benchmark for hygiene reappoint is actually 90%. 90% of your patients should be leaving with next scheduled hygiene appointment. And what we saw for Dr. T was his existing patients were reappointing and hygiene at 80%, which is good again. But his new patients were reappointing in hygiene at 50%. So not only was he spending time and money on his new patients that he didn't need to be because he had the active patients that were just sitting there unscheduled, but his new patients were accepting lower than his existing patients and they weren't dropping into his reappoint recare system as they should be.