A short YouTube talk advising employers how to write effective job ads that attract the right candidates rather than generic applicants. Emphasizes showing company vision, values, culture and impact (not task lists), and recommends using AI (ChatGPT) to rewrite and optimize ads—including localized variations—to improve visibility and attract suitable candidates.
Chapters
Generic job ads attract generic candidates. You want to show your vibe. You want to show your layer, your values, your vision. Don't list tasks. Talk about the impact, talk about culture. It's really what the younger generations are wanting to see right now. You might have a great ad that you're posting. You're like, why am I getting people applying that have no experience in dentistry? Or maybe you're just not getting any resumes in at all. One thing that we're testing out that I want to Recommend is use AI to solve the problem that AI is creating. ChatGPT. If you're not familiar with it, go to chatgpt.com, make it your friend. Let's say you are in Kalamazoo, Michigan, and you need to hire a hygienist. Take your job ad that has vision, purpose and values. That should be your number one thing, by the way. At the very top, drop that into Chat GPT to make it so that your job ad is going to have top visibility. Rockstar hygienists in Kalamazoo, Michigan, post multiple different varieties of the same ad. So those are some different things that you can do to really have your job ad working for you. Because again, if you're just posting it on there and hoping it turns out it's not going to be enough.