James Bonnie, owner of Bonnie Self Storage, switched to Storer software and cut staff while boosting revenue by six figures. Automated sign-ups, ID verification, payments, and dynamic pricing let him manage multiple sites remotely.
My name is James Bonnie. I'm the owner of Bonnie Self Storage. We have four sites and then we've just opened a new site in Great Yarmouth. So we used to use a software which was probably one of the market leaders in the industry, but we really just needed to find something that moved with the modern times so that we could offer online sign ups, booking functionality, everything included, all in one. Storer offered all the functionality I was looking for, plus more. Because the admin side of things has been taken care of by Storer. It means that my mind's so much clearer to really focus on those tasks that move the needle and move us forwards. It's not just saved us time, but made the whole experience so much better for the customer. They're doing their ID online, their contract and with Storer we've been able to manage sites without staff, especially being a three hour drive away like our new one. And the whole process is now so automated tenants will be locked out when payment isn't made. We don't even know about it, it's just in terms of payments being processed, it's all done automatically. A fantastic feature with Storum was the opportunity to be able to set price increases directly through the software at the click of a button. Storer have brought in a really easy to use dynamic pricing system that with a few tweaks you could adjust to really benefit you and your site and increase revenue. It means that we're not missing out on any revenue increasing opportunities. I can manage multiple sites across the country now seamlessly from my mobile. As soon as I wake up in the morning, which probably isn't a good thing, but I'm on Sora. My dashboard shows the revenue for the day straight at the top and that's just great to see. Since we switched to Sora, some of the impacts on our business have been increasing revenue. We're now taking six figures more than previous to Stora. We've managed to save costs drastically. We've reduced our staff numbers from two full time and two part time down to one full time and one part time each. If I had any advice for other Storage owners who are still want a more outdated software, I would just encourage you to just give it a shot, make the switch. It's literally been not just life changing for the business, but also for myself and my personal life.
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