James Bonney cut his self storage staff from four to two and added six figures in revenue after switching to Stora software. Online sign-ups, automated payments, and dynamic pricing let him manage four locations remotely, including one three hours away.
My name is James Bonney. I'm the owner of Bonney Self Storage. We have 4 sites and then we've just opened a new site in Great Yarmouth. So we used to use a software which was probably one of the market leaders in the industry, but we really just needed to find something that moved with the modern times so that we could offer online signups, booking functionality, everything included all in one. Stora offered all the functionality I was looking for plus more. Because the admin side of things has been taken care of by Stora, it means that my mind's so much clearer to really focus on those tasks that move the needle and move us forwards. It's not just saved us time, but made the whole experience so much better for the customer. They're doing their ID online, their contract, and with Stora, we've been able to manage sites without staff, especially being a 3-hour drive away like our new one. And the whole process is now so automated. Tenants will be locked out when payment isn't made. We don't even know about it. It's just done. In terms of payments being processed, it's all done automatically. A fantastic feature with Store Room was the opportunity to be able to set price increases directly through the software at the click of a button. Store Room have brought in a really easy-to-use dynamic pricing system that with a few tweaks you could adjust to really benefit you and your site and increase revenue. It means that we're not missing out on any revenue-increasing opportunities. I can manage multiple sites across the country now seamlessly from my mobile phone. As soon as I wake up in the morning, which probably isn't a good thing, but I'm on Stora. My dashboard shows the revenue for the day straight at the top, and that's just great to see. Since we switched to Stora, some of the impacts on our business have been increasing revenue. We're now taking 6 figures more than previous to Stora. We've managed to save costs drastically. We've reduced our staff numbers from 2 full-time and 2 part-time down to 1 full-time and 1 part-time each. If I had any advice for other storage owners who are still on a more outdated software, I would just encourage to just give it a shot, make the switch. It's literally been not just life-changing for the business but also for myself and my personal life.
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