Differentiate your self storage pricing strategy | Self Storage Explained Podcast

Most operators that I see are differentiating on price. But that's a vicious circle, right, that you just go down and down. It's not always about price. And ultimately people will have buying criteria that are more important than price. So, yeah, if you're storing your family heirlooms, you want to know that the storage site is extremely secure and is going to protect them. If you've just got some old stuff that you don't really care about, but you need space, that's not going to be a key buying criteria for you.

And that probably just. It backs up what you're saying, which is sell on value. Because if you can sell on value well and do it properly, you can really differentiate in price and really ultimately grow your net profit.