Gavin ShieldsCEO Driving Innovation in Self Storage Tech

Getting Your First Customers - From Airline Pilot to Self Storage Success

29 Nov 2024 · 0 min

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0:14

Transcript excerpt from a YouTube interview where two speakers discuss how the speaker acquired first customers for a self-storage business. Early tactics included a large banner on the building, local trade magazines, a leaflet drop, and Google; follow-up conversations with customers revealed over 90% found the business via Google.

Questions this video answers

On-site banner, local trade magazines, leaflet drop in the postcode, and Google.

Over 90%.

First booking comes in, it's like you've just won the lottery. How have you gone about acquiring your first customers or. Well, I know it's a few years ago now, but how'd you go about doing that and what strategies have you tested since then and what strategies do you use?
Well, I started, as I said, no experience. So it was just a fire hose really, read a massive banner on the front of the building. We used local trade magazines, a leaflet drop in our postcode and Google. And really important is to get the feedback from people who do make a booking. Fortunately, I got to speak to almost all of them because I'd give them a demo and I'd ask them how they found us. Over 90% were Google.
Okay, I.
Run Google Ads and now we get a few word of mouth, some recommendations or they've seen the building. But still the majority of our budget now is on Google.