A speaker reflects on the practical trade-offs between offering true online automation versus obscuring prices and routing inquiries to staff. They describe the emotional 'buzz' of receiving bookings and explain that hiding prices would shift the business from largely automated online bookings to a staff-heavy operation requiring multiple employees and holiday/roster coverage.
I still get that buzz bookings yesterday. And I was like, yes, even now, I still, you know, I've got five emails in my inbox for Smartbox. I bet one of those is a booking. That's. That's a bit of a buzz, actually. I could have sort of gone down the pathway of hiding behind an information wall and having staff then call customers back, but then I'd have to create a team that works seven days a week and you've got holiday cover. So essentially, you go from me running a business with a piece of software and people just booking online to having to probably employ three people. It.
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