A self-storage operator argues AI should handle the repetitive work so staff can focus on what matters: congratulating customers on moves and life changes. Those human moments create loyalty that keeps people storing with you forever.
I've always thought of AI in the self storage space as this is taking the most repetitive task off of an operator's plate so that you can have the most human moments, right? And I'm a little bit of an outlier. We can use me as an example since I'm a large self storage customer. But I think, you know, historically most self storage customers are finding storage because there's some big life event that's happening. I mean, for me it's just a move, right? It's not like this. It's an exciting thing. And maybe that the operator that I'm storing with could spend the time to congratulate me on my next chapter. But like, maybe I'm storing stuff because I'm having my first or second child and I'm needing to take that extra bedroom or that extra office and convert it into a nursery. Well, like that human moment, now we have the ability to slow down, smell the roses and like congratulate that individual. And I guarantee you, if you do that and you take that time to have that human moment, one, that that's what we all freaking crave. Like that's what we want. We don't want a robot doing that. We want a human doing that with us. And two, I'm never going to go store anywhere else for the rest of my life.
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