Gavin ShieldsCEO Driving Innovation in Self Storage Tech

How Container Storage Operators Actually Build Million-Pound Businesses

12 Feb 2026 · 0 min

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Container storage operators can hit million-pound revenues with far fewer sites by hitting 90% occupancy and subdividing outdoor units. Splitting one unit into four sections boosts profit by 30-35% compared to renting it whole.

If we have 50 or 60 sites, we're all going to be millionaires. But that should not be the case. You should be able to earn it with just a couple of sites.
What are the sort of things that you'd recommend people do?
Occupancy is, of course, a magic word. So people focus on 90% occupancy. But that's not all. When you divide an outdoor unit into 4 units, It generates 30, maybe 35% more profit instead of renting it just as one.