See how Stora works

Gavin Shields, CEO of Stora Software, walks through the platform for self-storage operators. It covers building a website, setting up units and pricing, processing a customer booking with payment and insurance, and integrating with access control systems like Nuki and Barebox for automated recurring billing.
Chapters
Hi everyone, my name is Gavin and I'm the CEO of Stora Software. I'm just going to use this video to take you through and show you some of the main features of Stora and how you get set up as a new user. There are three main things that we provide to your customers with Stora. The first is a full end to end website. So that's your homepage, it's your booking pages, your payment pages to collect customer payment details and it's even an online check in process to get contracts signed and everything else done before your customer moves in. The second main thing then is in the background. We take care of all the recurring payments, all the billing, invoicing, everything else happens automatically. The third thing then is the store management system where you can control all of those things, but also it helps you to manage a facility, allocate units, track availability and update pricing and things like that. So I'm going to start off by showing you the store management system. That's where sort of everything begins. So I'm in it here. I've logged in. This is a demo, a dummy account I've just set up for testing. So you can see I set up in the company details with name, bit of an address, VAT registration, VAT registered, set up one facility location. So I've called this Wandsworth. I used to live there a long time ago. So I've set up a site in Wandsworth. If I click in here, you know I've entered some of this information. So the address for that I haven't put in the Google Maps URL, but you can do that and that will put that, put that link then directly onto your homepage. I'm setting this up as Noki just so I can show you how that works. But and you can also just have standard padlocks or we also support Barebox now and there'll be more of those coming on online shortly too. So we're going to stick with Nuki for now. I haven't updated the opening hours here, but you can go in and do that yourselves whenever you're getting set up. I uploaded a photograph. All of this stuff is editable by yourself. I've typed this in. Another photo and then in the status of the site. It's set to open. That means that we are currently taking bookings and people could move in today if they booked. If you're, let's say you're opening in six weeks, you can change this to setup and you can then set your opening date and that'll stop people from. People can book on your site but it won't let them book for anything starting until that date. So it will stop anybody booking, you know, before you've actually opened your doors, set that to open. So that's updated. A few other bits and pieces for setup are unit types. So and we all, anybody who's in the industry knows, you know, you have a couple of standard rooms. So I've set those up, you can set up more unit types. So if you've got 15s or 125s or 2002s or thousands, whatever they might be, you can set them all up here. Car parking spaces, shipping containers, it's all fine. You just edit these or add new ones. So let's go into this one. I've set this up. This is the size, this is the name, this appears in the website. So it's just letting people know roughly what size it is, added a few key selling points and these appear close to the time of booking just to kind of help get people over the line and let them see what they're getting. I've added a discount coupon to that as well. Let's turn that off and I'll show you how that works. And I've set the price at £18. Let's just change that to £16 a week, I'll update that. So that's taken the default coupon off. £16 a week is the price and then so the unit types, that's where you set pricing and you can see availability. I've obviously got no units. This is a brand new facility. If you go into units then this is the breakdown of actually the exact units. So unit number one is 25, two is 25 and you can add more, you can delete them and you can do what you want here with these sites and you can add more to the units. We also sell insurance through stores so you can update your insurance pricing and really that's for now, that's enough to get going. So I'm going to click on the online store section of Stora. So These are the four pages we give you to edit. So homepage T's and C's privacy under FAQs and the T's and C's the privacy are pre populated so that means we already have stuff there. It saves you having to go and find out what they are. You can of course use your own but there are default ones in there for you to use. So I'm going to open up the homepage so this, whenever you open up Your store account. We immediately instantly generate you a homepage and this is it. It's taken in some of that information that I've uploaded. So I've typed a lot of this stuff in and edited this a little bit. I've probably spent two, three minutes on it. So you can see that you can edit these things, you can change the photos, you can edit the text and you can just really make this about your own business and talk about yourselves and try and get in even keywords here to help you with SEO. So I mentioned we give you a homepage. But I suppose most importantly what we do is we enable, we allow you to take bookings, payments online. So we provide this. This is all hosted by Stora again and it shows all of those units that we've talked about in the site. So let me go back, click on sites. I'm going to make a change to that. So let's go into this. Let's add a Coupon to the 25s because we want to get rid of them. You've got a whole lot of them. We want to get rid of the 25s quickly. We want to sell them quickly. So that's updated that I'm going to refresh this page and you'll see now the coupon there appears on your website live, instantly changes all the pricing and shows that there's a coupon on there for the first four weeks. You can do that of course, to any unit. Let's go and let's say you said, you know what, we're not doing 150s anymore. You can delete the units and you can also delete this off the site. So it'll save. It's still there, but it won't show it anymore on your site. So you're not going to be able to buy the 150s anymore. We've taken that off the site. So I'm going to step into the shoes of a customer now. The customer comes to your website, they land on demo self storage dot com. For now it's store co because it's still in your, your testing mode, but it'll be on your domain. So they come to your site, they can read all about you. They can see your low price guarantee if that's what you decide to have. Whatever you put in there, you can read more about it. Okay, they want to book. So click on View Units. Scroll down. You know what, at 25 we're going to book it. So let's reserve a 25 square foot unit. You're taken to the booking page. You can see the customer's entered information here. The pricing shows up on the right hand side. So you know this a bit like if you're booking with EasyJet, you'll see the pricing on the right hand side. I'll just enter my information here. Mostly pre populate because it has my information on my computer. There we go. And let's pick a move in there. So because like I said, we set this to open, you can book from tomorrow. So let's book for the 30th. In fact let's book on the 1st of Feb and I'm going to change my insurance. So I'm going to be storing something quite valuable. I'm going to Change it to £20,000 minimum price and that you can see there the price updated because I'm paying for the higher value insurance now. Okay, so now I'm going to agree to the terms. So this is the terms and conditions page that we provide to you and you can edit in the storage system. So your customer is now confirming this reservation. So now that stays up, it's in your system. But we haven't collected payment details yet. So we take the customer, your customer to the payment page. So this is a hosted page and I'm going to use payment, just test card payment details, the basic stripe ones that anyone can use and that will then confirm, assuming that the car details are correct. Your customer will then have basically confirmed the booking. So the booking for the 25 square foot unit in Wandsworth is confirmed. They get a confirmation message here and they also receive an email to confirm it as well. There are two things they can do. The first thing is they can confirm their email address and that brings them to a hosted account. So they can log into their own account which we provide to you. They log in there, it's all branded with your branding and they can change their payment details, change their address, see invoices, that sort of stuff and self service if they wish. The second thing they need to do before they move in, if you choose to do this, is enforce an online check in. That's a process of collecting the KYC documentation that you need or if you decide you need it, and it also brings them to the contract signature. So they sign a contract and keeps everything, you know, safe from your side. So let's step back to the facilitator facility operator, you will get a notification there's been a booking. So this is the booking I've just made for the 1st of February. I just made it on the Site. I made one a little bit earlier when I was playing around with this. So this is the most recent booking. Because we use the Noki system, the way this works is we allocate a unit. I can do that now. Let's allocate me 25 square foot unit unit number two, allocate that. So this system talks to the Noki system and the night before the 1st of February, so the 31st of January store a system will tell the Noki system this customer is moving into number two, here's their phone number, here's their email address and then it will then send a text message to that customer with the details to download the app. And that allows them to arrive at your facility even if there's nobody there and move in themselves without any staff being on site, if that's the way you wish to operate your site. If you were to use Barebox or not Padlocks, instead of it being a text message, it'll be an email the night before with details of your unit number and what is going to happen whenever you arrive on site. If it's Barebox, it'll also include the PIN code for entry as well. Okay, so we've covered the website, the homepage, the bookings, the payments, the online checking, which we haven't really get into. I can cover that another time in the background now, all the payments will continue. So this customer will continue to pay on the 1st of every month until they cancel or if they give you a call and you cancel for them. So that takes care of all of that side of things for you as well. And then this system allows you to see what your availability is like on a per unit basis. You can see how things are going, you can change your prices, you can add new discounts, add remove coupons as you see fit and really try and I suppose help you to sell your units. So the whole point of Stora is to help you more quickly get customers onto your site, let them make their own bookings, let them self serve, get their payment details in, help reduce your burden when it comes to admin and payment processing and also try and just get your place filled as quickly as you can with minimum of investment up front in building a website, worrying about online payments. Stora takes care of everything from end to end, from that end of things. So that's really it. There's lots more I can show you and I'll get into that in another video, I'm sure in future, I suppose if you'd like to see more, if you'd like to have a demo, then just go to our website and you can click there and set up a demo. And I can set this up for you anytime you like and hopefully get some feedback as well. So thanks very much everybody, and yeah, please be in touch.
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