Self-storage operators using STORA's tools are scaling faster through web-first booking. Dynamic pricing boosted revenue 4% on average, while a price-increase feature drove 9.96% month-over-month gains. The company launched an Advanced Checkout flow and public API for custom integrations and programmatic pricing.
Questions this video answers
70%
About 100,000 bookings
4% (on average for customers)
9.96% average revenue increase month to month (March→April)
Advanced Checkout
Chapters
Today I want to show you how the fastest growing self storage operators are scaling five times faster than the industry average. 70% of bookings through STORA come through the website. That's across about 100,000 bookings this year. One of our features last year was dynamic pricing and that is on average growing revenue by 4% for customers. We also earlier this year released a price increase tool. Between March and April, our customers who turned that on on average saw 9.96% revenue increase from one month to the next. We also have AI based payment tools, a lot of that coming from Stripe who are with us here today, and card updaters, things that are designed to stop payments from failing. This online checkout is now the most important sales tool in self storage. I'll hand over to you David, our head of product. Thank you very much.
We have spent the last few months building a brand new mobile optimized checkout and it's designed to help increase the revenue from every order. We're calling it Advanced Checkout. Firstly, it's going to break the journey down into clear digestible steps. It will also get you more leads. It's going to help you grow your protection revenue. You're also going to be able to easily upsell one off extras, things like padlocks, boxes, even services like van rental and finally recurring upsells. So these help you unlock the hidden value within your offer. And with recurring upsells it means you can sell things like 24, 7 access, things like no notice periods, ground floor units as a premium instead of giving them all away as standard. That's Advanced Checkout. Today we're launching the store a public API and it's going to give you that control and flexibility that you need. So now what you're going to be able to do is create your own booking journey. Using the API you'll be able to build full custom booking experiences, time based like hold a unit, low commitment style booking experience. And you're going to be able to do things like forward that information to other systems. So we know some of you are experimenting with AI, voice agents, other sorts of AI agents. You could even configure the system to follow up those incomplete bookings. You're also going to be able to sync contacts to and from external CRMs. Our API also lets you update prices programmatically. If you use pricing intelligent tools like store tracker Prorise, you're going to be able to integrate those into your own pricing, dynamic pricing strategies and rules. We're also going to allow you to pull invoice and credit note data and push it into your accounting tools like Xero. Over the coming months, we're going to expand this functionality further. So this is the foundational layer that this is just starting. Go to this URL and thank you for listening.
Like to introduce Jamie and Gav up on stage here. We're going to talk. Thank you. Well, thank you very much for joining us, Jamie. Really great to have you here.
No, I'm very excited to be here. I love boring things. And what do I mean by that? I love people who look at an industry. Sorry, I don't mean to say storage is boring. Right. But sorry, I love meeting people like yourself. We're looking at an industry and say, hey, we can change this, we can do this better. We can evolve this so everyone else can operate at a higher level.
Lots of different payment processors out there. Why as a self storage operator, why would you suggest. Why do people use Stripe? What's the benefit of Stripe over other.
You got to think differently over it. It's not just a processor. If you think at a very high level. What does Stripe Stripe do? It does every like it moves money from A to B and everything in between and people think that's not complex. But I don't know, go like I part own a couple of pubs and stuff like that. Go do your banking with the banks and see how hard it is to move money around the place easily in a quick manner. And also not have the burden of all the admin that comes with that.
Right.
And the time spent on that.
See? Are there any questions? Does anyone have anything they'd like to ask Jamie?
Yeah, just a little question for Jamie. Obviously had a fantastic rugby career and you've got a good business head on you, but could you give Welsh rugby any advice?
Where do they go from here? File for bankruptcy? No, didn't think we'd go there.
