Stora's online booking system handled over 60,000 bookings last year, saving roughly 15 years of staff time. The 2025 report pulls data from 600 sites and 100,000 total bookings, tracking shifts in online demand, pricing strategies, and differences between indoor and container storage.
We've just released Stora's 2025 self-storage industry report, and how about this for an interesting statistic? Last year, the Stora online booking portal, used by hundreds of operators all around the world and the highest converting booking portal in the industry, took over 60,000 bookings. Assuming that used to take about 30 minutes to deal with by phone, the booking portal with Stora saved a combined 15 years' worth of staff's time just last year. Check out our report for lots more interesting insights. It's built entirely from live operational data across around 600 sites, 60,000 units, and about 100,000 total bookings. The data highlights some clear shifts in how customers book online— spoiler alert, even more customers are booking online than ever before— how operators are approaching pricing and discounting, and on how demand differs between indoor storage and container storage. Download the report and see what's shaping self-storage in 2026.
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