Two ways to make money in self storage

The thing with self storage is essentially speaking you make money two ways. You make money by adding space, or you make money by charging more for your space. That's the other thing. I think people often go on these growth spurts and they forget a little bit about their existing store. I think this is particularly prevalent in container sites, container sites, or external storage sites. It's really easy to go out there and put more containers down, or put more units down, or grow more space. But at the same time, you should still be managing the revenue on your existing space as well. Why open a new store? Go through all that heartache if you can make money out of your existing store first and get your existing store working as well as it can. I'm not saying don't open a new store, but at the same time, don't forget about your existing stores and your existing Facebook.