A Totally Unforgettable, Unhinged HubHeroes #Inbound23 Recap

Do you live in a world filled with corporate data? Are you plagued by siloed departments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt knowledge. Never fear, Hub Heroes. Get ready to don your cape and mask, move into action, and become the Hub hero your organization needs. Tune in each week to join the League of Extraordinary Inbound Heroes as we help you educate, empower, and execute Hub heroes. It's time to unite and activate your powers. Before we begin, we need to disclose that Devin is currently employed by HubSpot at the time of this episode recording. This podcast is in no way affiliated with or produced by HubSpot, and the thoughts and opinions expressed by Devin during the show are that of his own and in no way represent those of his employer.

I can't say what's on the screen.

We just. We just. If you're listening to this podcast episode, I don't know what happened. Max and I have lost our damn mind already because we were just picking up random items from our desk or around our desk, bringing them into camera. Camera view. Oh, hang on. I got you. Like, here. Here's mine now. Okay. Anyway, we should probably get this show on the road, Liz, instead of being dorks.

What? You know what? That's rude. I think I run a pretty tight ship around here. I'm doing great.

I'm sorry, was that out loud?

Devin, sir. So early? Is that a secret wheel?

Max, how much junk do you have by your desk, bro?

I have so much. It's so bad. It's so bad.

All right, you know what? Fine. Max, you're in timeout. Devin, I love you, and you get special treatment. So this is your one warning. You're not in timeout yet, but you could end up there. Okay, George.

Oh, Appreciate it.

I was waiting.

For what?

Where. Where do I stand for the rest of the podcast? Oh, boy.

The nice. My dude. No, I'm just kidding. Are we ready for Liz's little petty parade? Because I'm very excited about today's episode. Right. We're doing our inbound recap. The unbound, inbound recap of destiny, if you will. Product updates, human interactions. What's next? But we're going to start with an airing of grievances, which, if you have been on this podcast before, or you spent more than 30 seconds with me, you knew this was going to happen. Because I am a woman of passion. But mostly grievances. I wasn't at Inbound. I wish I had been at Inbound. I wish so hard I had been at Inbound right now. And I think I speak on behalf of most of the people listening that. That I spent most of last week crying into Lean Cuisines, watching Law and Order, and looking at my LinkedIn feed while everybody's like, I'm learning so much. I'm going to happy hour. I'm best friends with Dharmesh. Have you seen this great taco truck? It was fine. Yeah, it was great. It was great and I was fine. And I'm in no way upset. But beyond that, aside from my obvious bitterness and the fact that I'm totally not fine, I really am excited to actually have us talk today about Inbound because we spent a lot of episodes building up to it. We talked about how you actually get the most out of it with your team. We had a whole episode dedicated to folks who literally travel from all around the world from freaking Australia, and they do so every year because it's so freaking valuable. We had an episode with George and Devin and myself talking about how Inbound has changed our lives. Max is a cyborg with no feelings, so he was unable to join us for that episode. But I would assume the one cell in his heart is like, you know, it's valuable. You know, it's Val. No, but we spent a lot of time talking about why this event is so important. George, you talked about how it changed your life 11 years ago.

Yeah.

Devin, it changed both of our careers. Max, all jokes aside, it has radically transformed each one of our lives, and we are one of the thousands of people who have those stories. So that's what I want to talk about today.

Yeah.

For those of us who weren't able to go, or for those of us who actually did go, but we want to make sure that the right things stick. That's what we're going to be talking about today.

Yeah.

Product and Inbound News. Talking about unique takeaways, about the people at Inbound, your biggest aha. Moments and wins, and also what questions you were still left with unanswered. So aside from me barely being able to repress my envy throughout this conversation, are we ready to dig in? Because I have lots of questions.

Yeah, let's do it.

Yeah, perfect.

Let's do it.

All right, so I want to open with a pretty big open ended question. Was this any different than others in the past? Was this remarkably different than any other Inbound?

For me, yes. But because as A HubSpot employee. I get to see things that other people can't. I can tell you that this was the smoothest and well run inbound I've seen in a very long time. There were no hiccups, no panic moments more than usual. Partner Day went really well. Um, as far as talent. People showed up, did their thing. Everybody was on time. John Mulaney was hilarious. He. He researched. He researched the entire conference before he showed up and then proceeded to roasting it. It was beautiful.

Yeah.

What?

Are you serious?

Hang on. Don't go too far, though. I want to step back a little bit because Devin just, like, let me talk about this real quick, so hopefully nobody else talks about it. First of all, Partner Day is back, meaning we had a while where there wasn't a Partner Day. Now Partner Day is back. And the reason that Partner Day was dope. And Chris in the live chat literally said, helps when someone super awesome is the MC of Partner Day, because it was Devin, which, by the way, is a good thing. Unless your name's George B. Thomas. Then it might be a bad thing, because when you don't show up in the room. When you don't show up in the room at exactly 20 minutes and you're out and you're talking to people and somebody runs up to you and goes, hey, bro, you're getting called out from the stage, and you go run your butt back into Partner Day and sit down. You're like, everybody's looking at me. All of the humans are looking at me right now.

I missed.

I made things awkward for George more than once that day.

Yes.

Yes.

So the funniest part for me for Partner Day, which I only got to experience just a little bit of. Of Devin's MC skills at the beginning, but I remember when he was given his sort of, like, introduction up there and. And doing it, I. I missed the worst opportunity. I missed the best opportunity to make a joke in front of everybody, and I. I hesitated and I missed the moment. But Devin, I told you about it after. So there was a point where Devin was saying something about socks, and there was this point where he lifted up his leg and he was showing the socks that he was wearing, right? Which, if anyone knows Devin, they were, like, a sick pair. They were. They were deadpool socks, right? Yeah. And there is this quiet moment where Devin was lifting up his. His. His pants to show his socks. And I. In my head, I wanted to scream out from the back of the room, but it's not a vice, and that's me And Devin's little inside joke for talking about how his, his, his Deadpool obsession is not a vice. And I wanted to scream it out, but I didn't that the camera that was in the middle of the room was, was perfectly blocking his leg so I didn't see it. And then I was so disappointed that I didn't just shout it from the back of the room to get him to chuckle while he was on stage. So I told him about it after, but would have been an epic moment. Didn't happen though. That sucks.

Way to that up, Max. Jesus. Actually, okay, so Devin, we actually. You saw the outline and I know because you love the attention on you so much. You love that there's a whole section dedicated to just Devin. We'll get to that. But George, I want to touch upon something that you said at the start of this because I want to make sure the HubSpot powers that be at least here, this part.

Yeah.

So Partner day, we used to have it.

Yeah.

Then Partner day went away. And you are super excited as a HubSpot partner yourself that HubSpot partner day is back. Can you tell me why? Because I know a lot of people go to Inbound and they'll skip. They used to skip HubSpot partner.

Yeah. No.

Glad it's back.

Yeah. I mean, first of all, there's a couple so many reasons, right? One, it's like the, the small group to the mega church, right? You've literally got like HubSpot inbound, like 12,000 people. And then you've got the, the, the group, the 1600 partners that are there. If I go a layer deeper than that. Liz, at the beginning of this episode, you talked about how we even did Inbound Down Under. I got to sit side by side with Ian Jacob from Australia from Hub Shots. And we were actually like poking fun at the fact that Devon was trying to get us not to take pict stuff we weren't supposed to take pictures of because we're like, hey dude, hide my camera. Like, let's get. You know, like. We really didn't. We really didn't. That's a joke. It's a joke, people. But being able to sit next Devin's like, I don't think it was a joke. But, but being able to sit next to Ian Jacob and also in front of me, Blue leads. Dank on it. I'm brain farting. Anyway, the owner of blue leads and his son. I got to meet his son cuz his son was at partner date.

Right.

And so Eric, Eric Baum There.

Sorry.

Woo. It just took me a minute. So being able sit with them and like just see people and hang out and talk in this more micro thing. But then also I'd be remiss getting to look at something before everybody else and Andy Petrie and him doing the first presentation of like what was going to be released in the morning Spotlight and seeing things of like AI this, AI that. I was like, oh yeah, this is dope. This is dope.

I. I had a funny little moment when I was. I was, I was doing a TikTok live just kind of like walking through the BCEC and I walk into Partner Day with the thing still running right at the moment where Devin's given the beginning of his speech where it's like there's going to be people walking around making sure you're not taking pictures. So I immediately just like went oh shit. And just like knock the live out like immediately. It just abruptly ended it with like a bunch of people, I think 179 people like just randomly watch me like walk around the bcec and then I get into Partner Day and I'm like, oh, it's all confidential crap. And I just like immediately ended. It was hilarious. Yeah.

Why do you hang up on us?

They're like, are you taking photos? Absolutely. Yeah, right here. So let's stick into some of the big HubSpot news because I know we have a lot of human moments that we want to cover some big ideas, but I want to make sure that before we get into all of that goodness, we don't miss some of the big stuff that came out of Inbound this year. So George, why don't we start with you? What were some of the big HubSpot announcements that blew your freaking mind this year?

Well, first of all, there's big announcements and there's something that they tried to, I feel like, slide past 12, 000 people, which I'll get to. I'll get to that. So first of all, it was the year of AI, right?

Shocking.

And it's shocking, but. But it really wasn't necessarily the way in which you kind of thought it might be. There were some things that were released that were like, o okay, so one of the things that made me go was the AI campaign assistant and being able to press a button and like campaign pieces just being like. And. And they're there. The AI website or web page? Not website. There's a key thing. By the way, it's a page, not a site, but website assistant was. Was pretty dope.

What was pretty dope about it. Because here's the thing I want to make sure because especially they rolled out a lot of products around that what for those listening at home who may not have been there, why is that pretty.

Yeah, so listen, right now there's this kind of conversation happening around AI gen or generative AI and like now there's no longer ever writer's block. That's which I love. Like because, yeah, I can just kind of maybe get some ideas and take it from there. Imagine like design block and like I don't know what I want the page to look like, but all of a sudden being able to just generate a page and at least then start to move blocks around and make it the way that you want. So it's it for me. AI in several different ways is about how do we get the quick start? How do we get the quick start.

So we can actually, what I call that is blank page syndrome. It doesn't necessarily get you over writer's block, but it gets you out of blank page.

Exactly.

Something to start with.

Yeah, it gives you that quick start and then you can mold it from there because you should always be molding things to be more human from whatever you're generating. AI. But then here's the one, right, Because I want to leave some for other people to talk to about as well. The one that I was like, oh my gosh. And now I want to start creating about 10,000 pieces of content today and tomorrow and the next day is the AI chat and the AI chat bot that basically is in the very near future going to be able to index every piece of content that you have on your website. And with AI understanding serve up up those pieces of content, whether it be a page, a blog, a knowledge article. And so the idea of being able to be a small to medium sized business or enterprise and have this AI technology that really allows them to self serve whatever content you have, whatever they're looking for. I'm just like, oh, oh, this is, this is a, this is a game changer if people leverage this properly. And think about now, what does that mean for the different verticals of content I need to create for what customers are going to be asking, what prospects are going to be asking, what humans are going to need to be learning. To me, that was the big one in the room, but. But I actually know I'll let the other guys go and then I want to circle back around of like what they tried to sneak past the partners first and I was like, wait, did nobody else freaking See that crap. And then tried to, like, get it past 12,000 people in a room when they did the launch. I'll talk about that in a minute.

Devin, I'm going to have you go next, but can we all just take a moment to shame George for becoming the Circle Back guy? Because that just happened. That happen. And it was recorded.

What's wrong with being the Circle Back guy?

If you have to ask George, I know.

Circle Back Girl. Sorry.

I was literally gonna sing it too. It was in my head.

Whatever.

So, Devin, what were some of the big HubSpot announcements that blew your mind away?

For me, it was. There was two things. One was accredited partners, getting more access when it comes to integrations, and basically being able to get deeper with API stuff.

Oh, nice.

But also AI reporting, generating reports with props. My goodness.

Dude, give me an example of that. What does that mean?

Talk to a machine and a report pops up. That's what he means.

Is it single object or is it. Is it CRB or single object?

I don't think they went into detail, but I imagine it's starting a single object. But when they say, it's like how many leads came from such and such, or which leads came from this campaign or something, or just. Just basically just asking the system to generate.

It just gives you the data.

Money, and that's it.

And being able to say, yeah, being able. Devin, I'm sorry. I'm so. You just excited me. Oh, my God. Like, and be able to be like. And show it to me. And a donut.

Yeah. Yeah.

It's. It's like not only being able to ask for the data, but being able to ask for it in the way that you want to see it is just absolutely like.

It could be like a donut graph. It could be like a line graph, a pie chart. It could be a big list of numbers that tap dance and sing for me.

Yeah. And the thing is, is that, like, it's like with all things AI, it is both exciting and terrifying. It's exciting because the average layperson wouldn't necessarily need to know how to use the Customer Reports tool to get what they want. But then it's kind of terrifying because there are people whose bread and butter is generating these reports and dashboards. But I still think there's going to be a place for it, because there is somebody who told me once when I first started being a thing. And so it's not going to be about how good you are as an artist. It's going to be about how good you are as a wordsmith and basically how good you are at prompts. And the better you are at prompts, the better. At the time we were talking about generative AI. The better images you can create, but the same thing can come to place with the better your prompts, the better data quality, the better text, better campaigns, whatever. But it's. It's going to come down to, basically, people are going to have to be better at communicating with AI in order to get what you're looking for.

I have a little nugget that I want to drop in here. George. I know you're chomping at the bit we're going to get there, but I got to say one thing. I got to say one thing first, because it's exactly what Devin was talking about. I will tell you the number one skill I tell people to cultivate, and we're starting to see it now become much more important because of AI become great at asking specific questions. The better questions you answer, the better content you get, the better reports you get. George, I just saw you slam your fist, so I'm going to let you go, bud.

Well, this is where I was going. Like, like, here's the thing, like, because Devin said layperson and, and I, I got excited about being able to say I want to see X, Y, Z in this thing or, or asking the question. But here's the thing. I think there's gonna be a time where you're gonna see, like right now, people are teaching how to be a great prompt engineer. You're gonna see a time, and it might be this guy, it might be some other guy, but you're literally gonna go watch a YouTube video and be like, and here's the seven questions you need to ask your HubSpot reporting AI. Because they're not gonna know the right questions to ask. They're literally not gonna know how to ask the machine the thing to get the thing they want.

I would actually be more interested, George. And what are the questions I shouldn't ask? Because I think this is where my brain goes when I think about the AI and introduction into building reports. I think about the C suite executive who knows just enough to be dangerous, but doesn't understand why certain questions shouldn't be asked. Whether that's too finite of a time range, whether it's this chart is going to be dumb. Like, there are things where it's just like. I think there is the art of understanding how to ask great questions. Right? And in the AI context, we call those prompts. But your, your outputs are Only ever going to be as good as your inputs. But also then strategically you may get a great chart that is 100% accurate, but you should have. You had no business asking that question in the first place.

Yeah, I love Chris. Chris gave us a great example in the chat, which, by the way, if you're listening to this podcast, you haven't realized you can actually, like, watch live and interact with us. Hey, head over to the communityhub Heroes dot community. But Chris in the chat goes like a question might be, how many leads did I get from my one LinkedIn company page post promoting my product?

None.

Not the right question, bro. You got not the right question.

Max, what were some of the big product updates for you that blew your mind?

And where are you driving, dude?

Are you driving?

Are you driving? While we're podcasting right now, my adhd. I'm soothing it.

We're doing great, guys.

Hey, watch out for the human. Let's not forget the thing.

This is what thriving sounds like. Just.

Well, let's not forget they relaunched Sales Hub in a big way. Right? So a whole bunch of updates there.

Tell me about the updates. Remember, we were not all there. Some of us were.

They made a big splash about the prospecting workplace. If you haven't messed around with the prospecting workplace, that thing is cool. That came out in beta like a little while ago. So it's not like, like new, new, new, but it's basically just a place.

But the leads tab in the prospecting tool is new.

Yes.

Wait, so let's start with the prospecting workplace.

What? It's a place where you can go and you can see all of your tasks all in one place. You can see your schedule. So like when they built the new infrastructure for like the singular central calendar integrations. Right, like that's powering all of that stuff. Yeah, so it's like scheduling. You can see like the status of a lot of your sequences, which, like, I don't quite understand, like, why I need to see all that in there. But yeah, it's like mostly a place where it's like one place you can go work out of to get like full access to your calendar and full access to like your tasks and everything. And then they added a brand new object called the lead object, which, you know, for anyone who has. Yeah, exactly. That's what a lot of people did.

Want to talk about that bud? You good?

Well, let's explain what it is first. So it's not the lead object, like you may know from Salesforce, which I'm sure a lot of people saw that and then had trauma responses back to their Salesforce days about the lead object. Right. Um, it's. So whereas like a lead object in Salesforce was more so like a baby contact, you can think of the lead object in HubSpot as more of a baby deal. You can trigger these leads to get created and they're really just like. It's hard to call them like a full object because they're not like a object that you can like create custom properties for. Yet you also don't really necessarily see them in a index page without like, with the rest of like the objects you have an HubSpot. So it's sort of this like, kind of like pseudo object of the contact record. It can also. You can also associate leads to companies, which surprised me. I didn't. I didn't know that you could do that as well. You can create them through workflows, which is really neat, but they're almost meant to be like a deal before a deal. Right? Like, and it solves, like, I think a pretty interesting problem where, you know, people often ask, like, when is the right time to open up a deal? You don't want the SDRs opening the deals because if the SDRS are passing that stuff on to an ae, the AE is the one closing the deal.

Right.

And if deals are getting opened up too early before they really should be, you're taking a close one ratio, which is like, kind of goofy if you're tracking that kind of stuff in any meaningful way. Right. So I think it's like kind of cool that like they have this thing where it can track the instance of someone like hand raising that's interested in like actually talking to a person about a solution which is very different than someone just like going and downloading content. So it's going to be interesting to see how people use this. The one gripe that I have with it when I start playing around with it, because keep in mind, like, you basically qualify this thing down to the end and if it qualifies, it creates a deal. So it's meant to be like a, a little, you know, level one Pokemon that evolves into a deal Pokemon. Like, you know, so Charizard.

Yeah.

Charmander. The deal is Charmeleon or something. I don't know. We just. Yeah.

Yeah, let's drive my car.

Anyway, so the one thing that I, the reason that I like it is because it'll cause less deals to get opened up that never should have been because there is an instance of that Hand raised for someone to work. Hold on, George.

And the other thing for people watching at home is so loud right now. It is.

But here's the. Here's the other thing, though. It's like it was kind of a pain in the butt to be like, well, what do I manage that with? Like, I can build a whole bunch of different views or lists that tell me when someone's filled out a certain form and just work the contact record from there. But it's nice to have something that represents, like, separate instances of something. Someone reaching out about something. Right. Now, like, I've seen this a lot with real estate or people who, like, sell properties where they want to track different inquiries for different properties. Right. Like, those aren't treated as the same lead, even though it's the same person. It's measuring a record of interest in one property and measuring a record of interest in another property. Right. And so I used to see a lot of people create, like, these inquiry objects that kind of did the same thing. That this, like, lead object is my one big gripe with the lead object. It's really goofy that there could be multiple instances of a lead, but you can't change the name of the lead, which makes it so confusing to manage it if there are multiple leads associated to the same contact. Right. And there's no way of changing the name of it, which is really goofy. So anyway, I'm just going to drive my car, George. Go ahead and rip me apart.

Okay.

Can we talk about the five stages of grief we all watched him go through during that and how much it's killing him now that I'm still.

I'm going to be dodging him. I'm supposed to be dodging him.

Listen, listen. I love the humans. And unfortunately the humans are going to be very confused because let me just tell you that my boy Kyle Jepsen might have put out one of his most important videos to date about this topic. And Liz, we need to find the URL. We need to make sure it's in the description. But here's the deal. If you're an inbound purist, you realize that one of the major conversations that we historically have had is that not all leads are ready to go to sales. Sometimes they need to be nurtured, and then they should go to sales when they're ready for that kind of conversation. Then comes the prospecting tool, and we add in a tab that is lead, which is fine, except for that if I go into my settings and I go into my life cycle stages, I See that when anybody is created in my portal or company, they're created as a lead by default. And nobody has been taught to go change that to something else. They also haven't been taught to go into the lead settings for the lead tab of the prospecting tool and maybe set it to marketing qualified lead or sales qualified lead for it to actually show up as a lead for the entire conversation that Max just had. And also if you go to most of your forms, what is it set by default when somebody converts on a form, a lead. And so all of a sudden you're going to have a metric, where's my beeper of leads? It's a. You're going to have a prospecting tool with every freaking lead that your forms or somebody added to your thing. Because we have to go and educate everybody now that uses HubSpot. The fact they got to change it here or they gotta change it there, or they gotta change it somewhere or else ish is gonna be broken.

And also, also here's the other thing. Here's where I agree with all of your anger. Way to pick the property that like most HubSpot users have a totally shitty relationship with. Right? Like how many people do you talk to? And like the first thing you figure out is like, are you using life cycle stages properly? What is that? Huh?

A what?

Oh, what is that?

Customers when they buy.

Yeah, like, and that's the thing. It's like a lot of this tool. I think the. I think what they should do is they should have that off by default. Because the thing is, is like so many people don't know how to use that property. Right? Never mind customize it or like use it in the right way, you know, so like Chad, Chad.

And hang on, I gotta, I gotta go to the chat real quick. Chad in the chat goes, what's a what?

A cycle stage. A what?

A cycle stage.

Yeah, exactly.

Oh my God, Chad, you are popping off in the ch chat, man.

We love you.

This is amazing. This is exactly why people should be joining us. Joining us literally watch George explode inbound. Dad is mad at us and I'm not sure.

I might need a nap after that. I spended a lot of energy.

I'm gonna give you a break. So Devin, let's come over to you, my guy. We're gonna switch gears for a little bit, hopefully give some talk about something that doesn't give George an aneurysm. What was the best session you attended? The one that you're saying still thinking about Andrew Huberman?

That was Very validating.

What was the topic?

Drink water, get sleep.

Basically, if you could sum it up into one statement, it was take cold showers, drink water, gets lots of sleep. Yeah, for me, it was. It was pretty validating. Some people don't know I have adhd. And so being able to hear a lot of. Even though he said, I don't like using the term brain hacks, personally, I love using the term brain hacks, because that's exactly what it feels like I'm doing is tricking my brain into associating dopamine with things that I hate in order to get stuff done. It was. It was just very validating to hear that. And a lot of the practices. I definitely don't take cold showers and have no intention of starting.

Oh, it's great.

Oh, good for you.

Cold showers are awesome. I've started doing it.

Good for all of you. And thoughts and prayers to the families of your serial killing victims.

What are you talking about? What are you talking about? I'm fine. I'm fine.

If you take cold showers, you're unhinged. Boo. Boo. Sorry. Go ahead.

That's it.

Max, are you still driving? Where are we going?

We're going. We don't need roads wherever we're going. Anyway, let's keep talking about showers.

Yeah, I think that one was great. I think Dr. Schur, Yvette Cole Scher, I think her name is Beyonce's publicist, spoke at Black and Inbound. And just the way she was just breathing life into everyone there was amazing. Troy Sandage, who hosted Inbound this year, he had a session at Black and Inbound.

We got to put a link in the show notes. You may recall him from one of our first episodes about growth strategy. Right?

Absolutely. Yeah. And he was talking about the importance of brand and what it takes to grow. And it was also really inspiring. I had the pleasure of being his interviewer for that one. Yeah, that and Karen Ng at Partner Day was, like, mind blowing. And I can't tell you anything about it if you're not a partner, because every slide had confidentiality. And those are. You'll probably find them somewhere because that's what everyone kept taking pictures on.

But are you sure you don't take cold showers, bud? Are you sure about that?

Oh, my gosh. Like, the whole thing at Partner Day, because one of the heads of legal came up to me, one of the important lawyers at HubSpot, and said, can you please mention something to them about confidentiality again? I'm like, oh, yeah. So we call it audible I had them throw an extra slide right in the middle of the presentation and then I just like went to town. But yeah, Karen Ng her. Her whole talk was phenomenal about the things that are coming down the pipe for a.

That we're not allowed to talk about.

Yeah, yeah. There's.

There's other things that were very app partner specific ideas on where to position yourself and what HubSpot may or may not be working on in the future and where there are places that are ripe for innovation in the app partner.

Ecosystem, but our listeners aren't allowed to know.

That's all behind the paywall.

You had to have been there. Sorry.

Wow, Max, did you get to your destination of telling me what your favorite session at Inbound was that you've. That you're still thinking about?

Are you still trying to be awkward? This is uncomfortable.

I can't wait.

I didn't go to any sessions. I think I know the answer to this. I got a. I. Approximately. Watching. Watching. Watching Devin do his. Do his intro at Partner Day was the closest thing I got to literally any session whatsoever. I spent the first three hours of Partner Day trying to find dry ice for these popsicles that we were giving out in a van outside of the hotels.

Oh, oh, wait, wait. Is this one comes in. Because I have a question here.

Literally, do you.

I will put his screenshot of this in the article. Can someone please explain Devin's topic suggestion for this episode of, and I quote, max giving away ice cream out of a van like a serial killer.

So here's the backstory if you're familiar with happily at all. Right. We have sort of like a brand identity of the Paleto. Yeah, well, yeah, it's. We have this whole ice cream van, ice cream truck vibe going. Right. And that's because ice cream is always served with a smile. Right. And everything we do is served with a smile as well.

Why did Max's face just get crazy when he said that?

Because everything is served with a smile. Okay.

Yeah.

The freezer they had in the back of the van looked big enough to hide more than ice cream.

Yeah, it was. Anyway, so we, we, we, Dax did a wonderful job at hiring this awesome company that made these 3D molded popsicles that were the shape of all the different apps that we have because PAS is like the whole theme. So we make a pada logo and a plate is. Is like a popsicle. It's. I, I think. I don't know where the origin of the word comes from, but yeah, it's like a popsicle and that's like our logo. So we made it a whole bunch of popsicles that looks like the logos of the different apps. They were delicious, they were fruity, they were very refreshing. And. But. But the thing is, is we had to get them the day before and then we had to figure out a way on how to store them. So I was calling around to every single place that sold ice going, hey, I don't really know what I'm doing, but I know I need a bunch of dry ice for a bunch of popsicles that we got for a conference. And they're like, okay, how much do you need? And I go, I don't know. But I think the guy told me 120 pounds, and I have no idea if that's a lot of dry ice or not. And it was agony having conversations with these people and no one could drop it off. So we had to, like, go to this place, like this creepy place to go get it. We didn't end up doing that because the hotel hooked us up and let us keep the pops in the freezer overnight, which was awesome.

Nice.

So what hotel at Shout out to the Renaissance Boston Waterfront Hotel. Yeah, Shout Out Renaissance. Shout Out Renaissance. Which, by the way, was only like a five minute walk from the venue. But I ended up taking Ubers like two out of the three days because it was so hot. It felt like 15 miles for a while.

You had like something to cool down.

Yeah.

Now it's like 50 degrees.

It just would have been weird if I was stuffing popsicles between my thighs to keep cool. Anyway, so moving on from there. Anyway, so the next day, the next day we get the van and it's not an ice cream truck, it's an ice cream van, which. It's a white ice cream van. And, you know, we basically had to come up with some deals with the valets of the Omni and the Westin to allow us to park our ice cream van at the hotels, which is awesome. They were super cool about it. They let us, like, post up and hand out a bunch of, like, ice cream and popsicles and stuff like that. And we even had the people that were working the front desk come out and we were giving them, like bags of popsicles and stuff that they could share with everybody. It was awesome. So shout out to the Omni, shout out to the Westin for letting us, like, post up. But here's what I wasn't expecting. When you, when you, when you jump out from behind the door of a van to people coming around the corner going to lunch. And you say, hey, you want a free popsicle? They're shaped like our apps. People don't necessarily respond well to that, which I'm not going to rightfully.

And I know.

Yeah, yeah. So most people.

You almost caught all of these hands.

Most people were giving me. Most people were giving me one of these. No, I'm good, thanks. Psycho. Absolutely not. And I was like, but hold on, there's more context.

They're sitting in the carport or the roundabout, and there's this overhang, and it's kind of dark in the shadow. So you're coming in from the bright sunlight into this dark thing. And then you see Max, who is not a small man, jump out from behind this van and say, hey, you want some free ice cream? In the meantime, there's a dude.

Two dudes.

Each one have cameras. So it's like, if I hit him, it's gonna get on TikTok, but at the same time, I don't feel safe right now. And then you got the one dude just hanging out the truck. Like, what flavor do you want? And it's like, bro, like, this is not okay. This is not okay. I appreciate what you're trying to do. It's a very, like, in lemon, in the lime. And all of these colors are wonderful, but I swear to God, if you don't get away from me, we're gonna have a problem. But also, I'll go ahead and do.

A video with you.

So wait, lime. Lime. Was that zebra?

Yeah, lime was zebra. Lemon was clone attack. We had. It was supposed to be blueberry, but it ended up pretty much just being coconut for orchestrate. So I had to tell everybody. Warning. It says blueberry, but it's very coconut forward in that it totally just tastes like coconut. And there's not a trace of blueberry in there. And so I was, like, explaining it to everybody because everyone's like, oh, that's not blueberry. It's coconut. Anyway, so the funny part of this story, I was. I was like, spent three and a half hours, like, wait, you're getting the funny part of the story. It's the best part. So it was. It was also hilarious that we had the camera crew there because they were just shooting, like, B roll for stuff that they were shooting for happily. But, like, totally looks like, oh, this is a prank show or something. No, I don't want. Like, anyway, they were only there for a little while. But here's the funny part, right? So the whole day we were there with the guy who. The guy who, like, ran the truck, and it was his truck, and he helped us give it all. It was this guy Tony, right? So we were hanging out with Tony. With Tony, right? So I get there. Dax is like, this is Tony. Tony's the truth. He knows what's going on. He's driving the truck. He's gonna help give it out. It's awesome. I'm like, hey, Tony, nice to meet you, right? I made a video. I was like, hey, guys, I'm here with Tony. We're handing out ice cream in front of the Omni. We're gonna be here for, like, whatever, right? Spent the whole day talking to Tony, doing this. Like, you know, hey, Tony, can you help? Like, you know, give me a water or, like, do you have a napkin back there? Tony, Tony, Tony. So we get to the end of the day. Tony, Tony, Tony, Tony, Tony. So we get to the end of the day, and Tony has to leave, right? It's like 350. He's got to go to another job. So he gives us a whole bunch of the popsicles, and he puts them in a milk crate because we only gave out, like, half of all the popsicles that we had. So, like, we take a ton.

Can't imagine why.

Yeah, we ordered too many of them. Using your ridiculous. They had, like, a ridiculous minimum, so, like, we had to get a whole bunch anyway. So he gives me a milk crate. I take the milk crate. I go to the front of the bcec where everyone is, like, like, filing out of the building, and I'm like, hey, guys, you want free popsicles? And I was standing out yelling at these people as they were leaving the bcec. Take a free popsicle. Got rid of them all. It was great. We went inside. I go back to the booth. Dax is there, Tyrone's there. Connor's there. We're all there. We're, like, taking pictures. And he's like, hey, man, how'd it go? I go, it was awesome. Tony is the truth. He was the man. That was super cool. Dax looks me dead in the eye. He goes, who's Tony? And I'm like, tony, the guy. Oh, my God. The guy that was in the truck. The guy driving the truck was Tony. I hung out with him all day. He's like, his name's not Tony. And I'm like, dax, what do you mean his name's not Tony? He said his name was Tony. Like, I call him Tony all day. And he goes, max, his name is John. And I'm like. I'm like, dax, his name's Tony. You said his name was Tony. He's like, his name is John. And then he whips out an email, shows to me John in all capital letters, and I'm like, I called John Tony all day. And he's like, what are you talking about? I'm like, I thought you said his name was Tony. And I literally called this guy John Tony all day. And what's so funny is if you go look back at that, and bless his heart, he was the man. He just, you know, he just decided he was Tony at that point because he didn't want to, like, break my heart or, like, embarrass me or something. I called this man Tony a thousand times that day, right? Because I was trying to be nice to him, was trying to use his name, not his name, right? And, and the best part is if you go back and you watch the video where I'm telling everybody, right? I go, I'm here with Tony, and I point the camera at Tony, and Tony just smiles like, no, I got it. Not my name. And you can go back and see it. And I'm mortified because I called John Tony all day. And so if I ever see John again, John, if you're randomly watching this, sorry for calling you Tony, but, yeah, dude, that was super fun and it was awesome. Like, of all the people that looked at me weird, there was, you know, the same amount of people that came up and were super stoked about it and loved them, and it was great, and it was a really cool activation and super fun, but, you know, a lot of funny stories that came with it. So. Sorry, John. So the man's name was. It was not Tony, it was John George.

Yeah, I don't know how you follow that, but what's your favorite inbound session this year?

Well, first of all, first of all, single session I just called, I'm, I'm gonna say the good thing is AI went to sessions, and I actually know their names, so there is that, but I will tell you there's. First of all, I, I, we can't go past her without saying yaminy freaking killed it this year. It was super dope, super good, clean, professional top. Like, it was just amazing. Andy Petri, super dope. He had, like, he had the audience in his hand. Like, it just. He did a really good job. And of course, Dharmesh, oh, my God, like, luckily I had a chance to, like, ride up an escalator with them and be like, dude, you killed it once again, like, it was absolutely amazing because we were Always we were going to, like, different places. He was trying to get to his room because he was done with humans. I was trying to get to the humans because I needed more. It was like that kind of story. But. But he killed it. But my favorite. My favorite session, I gotta be honest with you, I'm just a fanboy. I don't know what to do with my. But Kyle Jepson's session was freaking fire. Like, he was so. Well, it's everything every super admin needs to know. And he was so freaking funny. And he was talking about how he didn't have enough time and to do all the things that, you know, he needed to teach everybody. And so he's like, let me go to the important part. And literally he's like, tick, tick, tick, tick, tick, tick, tick on his computer. And he goes past, like three quarters of his presentation. He goes, okay, now we're gonna talk about this. And he literally goes through this piece. And then also he's like, okay, with that said. And he hits his computer again and you see it fly all the way back to the beginning. He's like, welcome to my session on everything that super admins need to know. And, like, he just took it to, like, the rest of the time of what he could talk about. And it wasn't a present presentation slide. It was his computer. And he was going all through HubSpot in different places. And, like, he'd run into something that HubSpot decided to break right before the presentation and he'd like, slip right through it and pass it and talk. And I just was sitting there and I'm like, this dude is a freaking pro. Like, he is a pro presenter. He's in front of. And by the way, it was a large room. Like, we're talking third floor. Open up the thing. Have the seats there. Everybody was leaned in. I didn't see anybody leaning back. My son, who is very much like Max and Devon, who are like Squirrel, what was like, came. Came out of the session going, going. That was amazing. That was fun. Like, that's my favorite one because he just kept everybody's attention. And it was. It was so, so, so dope.

And one thing I'll do is that I'll link in the show notes if everybody's saying they're going, like, super admin. What? We've got a whole episode dedicated to that. But, George, could you just take like 10 seconds and tell people real quick for the folks at home what a super admin is?

I mean, first of all, super admin is a setting in your portal. If you go into your portal and you see that like, like 14 out of 17 people in your organization or super admins go fix it because you just broke some stuff and people can do things they shouldn't do. But super admins really is this idea of you've got two or more hubs, marketing hub, sales hub, add in service hub, add in operations, and you've got to help the humans, the marketing team, the sales team. You might be part of the marketing, by the way, but you've got to get in and understand the settings and the trenches and the like. How this affects. Affects that. You know the piece that I absolutely lost my on earlier where it was around life cycle stages and leads. Super admins are gonna. It's literally gonna be part of the new super admin boot camp. Kyle and I already talked via LinkedIn, like, yep, needs to be part of the new boot camp because super admins are gonna need to know about this information. Like it's the deep end of the pool pertaining to HubSpot and you classify yourself as, hey, I'm a HubSpot super admin because I'm here to help humans actually be good at it. In my organization.

It's a way of life. It's a mindset. It's really just a state of being. To the super admin. Super secret hangout.

Yeah, there we go.

I don't know what I'm saying.

I got two more questions, but the first one is really important. I want us to all give like crap.

Chris said, did he miss the circle back? I still got to be the circle back guy.

Anyway, we're circling back.

Do your.

This is about to square up before you circle back, dog.

Wait, what? What? What? What were we going to circle back on?

I BCC the entire HubSpot nation on my upset email if you don't zip it.

Okay, I'll be quiet. I'm done.

We have gone many moons without AI poetry. George, you really want to tempt me today. Do you want to go?

No, I'm good.

No, no, we don't. No, we don't. Actually, you know what I want to do? I want to give a quick virtual hug for. Can we just talk about how Devin, like, slayed it at inbound this year? We already touched upon. Look how. Look how comfortable Devin is right now.

He's really uncomfortable right now.

Well, no, and the reason why I think this is so important is if you didn't go back and listen to the episode yet about how impactful inbound is as an event. One of the things that Devin talked about so beautifully and eloquently in a way that I know resonated with myself, George, and a lot of the listeners is that, you know, a lot of us don't consider ourselves extroverts. We may scream at each other and ask, max, where are you driving us? Wait, we don't have a car. What is happening? But, like, for the most part, we are hissing cave dwellers who get very anxious around large groups of people.

Yeah, I'm an introvert, Devin.

I know, George. George, we know. Is it all about the humans? Because for me, it's all about the. Please go away. It's. I like it.

Yeah, for me, it's all about the humans hissing.

But for Devin, it was all about killing it. You emceed at Partner Day. You did the HubSpot like Takeover on Instagram. You were killing it with Blackett Inbound.

He ate a peanut butter pickle sandwich.

I'm sorry, can we just talk for a moment about how freaking amazing it was to watch our fellow hub hero just like, rise the way he did over the weekend.

Boss player proud moment.

Boss player loved it. When I walked in, I said, I know that guy.

Yeah, I know him.

There's two things that I feel people should know. One, I don't want to the pickles and peanut butter to be a part of my legacy, so.

And yet here we are.

Yeah. If there's anything you eat one pickle and peanut butter sandwich and all of.

A sudden you're never say yes.

I'm not forever tainted.

But the other thing is, I would be remiss if I didn't shout out the Black and Inbound team. I am the founder of Black and Inbound and I definitely proud to have got it to where it had gotten by the time I met Shayna. Shayna Summers, who is this phenomenal human being. Phenomenal hubspotter. Even though, and I hope she hears this, she and I have beef because she took my Arlen Hamilton signed album cover. But we gonna let that slide.

She.

She took over the community and now has an entire team of people whose job year round is the Black and inbound community. We have a new platform, new online platform, but that space, the activation, was designed by Cassandra, who is the Black and inbound community manager. And I guess Moonlights is an interior designer because for the second year in a row, it was the most fly space in HubSpot or in all of inbound.

Yeah, no question.

It was sick.

Can't wait to See what happens next year.

It made our. It made our booth look like it was made of cardboard.

I mean, it was made of cardboard.

That's true, actually. Yeah. Yeah, you're right.

The black and Inbound activation was amazing. And the people involved, I mean, year round, you have Shayna, Cassandra, you have Kyle, you have all these people involved. And then everyone who has a dotted line over, like, Oscar, who does things, there's so many people. Bree, who works with the media team, there's so many people who. Who were involved in making it a success. Put it together. Literally, at this point, all I do is show up and. And just do the. The media thing and talking and handshaking and all that.

But as far as babies.

Yeah, that's it.

That's it. Shaking babies and kissing hands.

I don't think that's how that saying goes.

It is, man. That's that Mandela effect.

I don't get to go until I learned not to shake the babies. Got it. Okay. Okay.

There actually were babies at Inbound, too. It was hilarious. It's not exactly what I would call a fan. God, no. It's not what I would call a family event.

Hold up. Come on now. My babies were there. We were making it a family.

Exactly.

Your entire family was there.

Your.

Your babies aren't exactly babies. Your. Your babies could probably handle me in a street fight if they probably.

I just want to say.

You brought an army, George. You brought an army.

Spending time, George, with your family at Inbound was. Was, like, one of the best parts of it for me. It is like. It is so cool that you have the entire crew literally running like, your solutions partner.

Like, business people don't realize they are working with you.

Yeah.

Your family. You put the whole family to work.

And real quick, make sure this ends up in the. In the podcast, Noah. But Noah has the most fly shirt collection, like, of anyone who was at Inbound or anyone, period. Like, he showed up, of course, with the Deadpool. Love showing the Deadpool, and I appreciated that. But he was also rocking the Mandalorian. I mean, the.

The guy has, like, absolute legend. Yeah.

A lot of our listeners realize that whenever we're shouting at Noah, leave it in. Cut that out. Like all. Noah is George's son.

I will say the funniest part of dinner is when I look over and the three of them are just playing with fire, like, poking a flame, and I was like, yeah, yeah, that's. My kids are adorable.

Well, they thought it was a candle. They thought it was a candle. And then all a Sudden, they realized, oh, that's real fire. And I'm like, yeah, you're in a real restaurant, not McDonald's.

Real fire.

Well, yeah, they have the light bulb candles that look like it. Like, I remember I took a girl out to a fancy ride Strat, and the first thing she noticed is that the candles were actually fire.

It kept holding, oh, my God, is that a date, mother?

And they just kept holding their hands over the flame. And I'm like, yeah, no, that's an.

Actual candle that will burn you.

Yeah, yeah, yeah.

This.

This is. This is a classy joint, so it was interesting.

Speaking of classy joints.

Well, hang on, George.

Circle back.

Yeah, well, I. First of all, if I want to say something about the whole family thing, because it's. It's interesting. And. And we'll probably talk about it more, not on this podcast, but somewhere about what I'm about to say. First of all, next year, I want to have my other son who also works for the company there, and I want to have Jorge there as well, from Mexico, who's a HubSpot implement. So next year, it's going to really be an army. Like, we're just going to bring them all. But what's fun is when we were walking through inbound, the first day was really awkward because I'd be like, yeah, this is my family. And then my one daughter, Kaylee, goes, can you inter. Can you please introduce us as your team? Like, we do work for you. And so then, like, that felt awkward. I'm like, this is my team. And then I go, family. Then my daughter, she coined this phrase. She said to me, she goes, dad, just introduce us as your theme. Because family always comes before team. Ah. And I swear to God, for the rest of the time, for the rest of the time, I would say, hey, this is my theme. Which immediately, I got people's attention. They would look at me and I go, because in our household, family becomes before team. And then I would explain, this is our podcast editor, video editor. This is, you know, our content person. This is our social media person. My wife does billing and. And project man. And people were like, that's like. You could see when they had been explained what a theme was. Like, it was a thing. And then I believe it was Courtney from the HubSpot Academy. She goes, wow, you guys are like the inbound family.

Yeah.

And I was like, oh, I'm gonna remember this moment familiar for a familia. Forever. Forever. Forever.

For a second, I was like, for a second, I thought you were just like, taking a hit of a vape. I was like, wait, what did you. She said, you guys in my family, like, yeah. That's crazy. No, it was the. It was the. It was. It was. It was so awesome hanging with you guys. And, like, I remember we were having some conversation where it's like, man, this is like. Like, this is the new American dream, right? Instead of, you know, families working on the farms. It was like, my daddy was a Rev Ops, and his daddy was a Rev Ops before that.

That's it.

That's it. It ain't much, but it's honest work.

Yep, that's it.

That is a sound bite for the ages. Like, my mama was in Rev Ops. My mama's mama was in Rev Bops.

His daddy before that, he was a marketing ops, but we love him all the same.

He could spell revenue, drive it. I'm not.

That's.

That's young.

That's young Jimmy. He builds the lists. That's pretty much all we have him do.

But does he know how to manipulate a lead object? That's.

We taught the dog how to import the contacts. It's. Yeah. All right, I'm done with this.

He doesn't talk much, but he does all the workflows.

George.

George, Time to circle back, bud.

Yeah. Does anybody remember what I was gonna circle back on?

You said it was something Clay's doing.

Oh, God.

Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah.

I feel like I know what you're going to say.

Oh.

Oh, my God. Oh. So here we go.

Oh, my God.

Here's the deal. Here's the deal. Gentlemen, start your engine. So I'm at partner day, and they're talking about, you know, the marketing hub, sales hub. Like, operations. Like, they've got. They got this just gigantic slide up, and then they just change and start talking about something else. And I'm like. Like, did not anybody else see the thing that was on the right of the screen? Because they didn't talk about the thing that was on the right of the screen. So I just kind of keep my mouth shut, lean over to Ian Jacobs, and I go, did you see? He goes. I saw him. Okay, I'm just gonna be quiet about it because I knew that Angie had Andy had to do this talk the next day to everybody to 12, 000 people. And so he starts doing a sticking. Sales hub, Marketing habitat, operations hub. And then also of a sudden, boop turns and starts talking about something else. And I'm like, did not 12,000 people see the right hand of the screen? Did they not see that there's a new Hub? That HubSpot has a new hub? Did not anybody see that we now have a Commerce Hub that, yes, they're not verbally talking about, but they're visually showing Commerce Hub. And I literally asked somebody not to be disclosed there. There pretty in HubSpot. I said you guys weren't ready to talk about it yet, but you wanted to tease people, didn't you? And their answer was, we're not ready to talk about it, but yes, we wanted to tease people. So Commerce Hub is a thing.

What is the Commerce Hub?

So there's more to come. And I can't really tell you a lot of things that might be in my brain or might not be in my brain from conversations that I had or may not have had. But I can tell you right now, it's a bundle of things that some people know about and some don't. First of all, you got payments. Second of all, you got quotes. You might be in the invoice beta or have enabled invoices in your portal at this point too. And there's a lot of mini features that go around with some of those things. And there might be layers coming potentially or not.

Right.

If you're not ready to talk about. It's probably not fully fleshed out, but there's a base of things that are going in a direction that. There were words on screens that said said Commerce Hub. And nobody lost their damn mind.

A Commerce Hub team did in the back corner. When they said it, I was like, what is.

How did you not see that?

He didn't.

He didn't.

He didn't like, pump it up. He. He kind of just went to the next page and said, that's my bull crap.

What?

He was like. He was like, sales marketing up in the comments. That's what I'm saying over here, ladies and gentlemen. Like, it was like. And then he just like, moved on, George.

That's what I just said. Like, he didn't go. He didn't go. And we've got a big new hub coming. He said, and that's why people love Commerce Hub. And that was like the first time they said that publicly. Right? And it's like.

And that was it.

Most people who love HubSpot payments, that's the thing.

Listen, my whole business runs on invoices, payments, quotes. Like, like, that's how we do it here. I'm just. Yeah, we circled back around.

I'm so glad I just sang by myself and completely awkward.

Anyway, what did you Just sing.

Sorry. Oh.

He. He really is the creepy ice cream van guy. I'm just.

He really is. All right, guys, final question. Are we ready?

I'm sorry.

Oh, my gosh. We're going to have to put you in timeout.

Max, drive yourself to the corner so I don't have to.

Who was he?

Who?

Who, Who?

Who was he? One episode. Who was Max? One episode, we kept calling him.

Oh, Mark.

Mark. Yeah, we called you Mark, put you.

Together Mark at the beginning of. Oh, wait, who? Someone called me Mark at the beginning of the episode.

I don't know.

That was me. It was 100 me. I completely.

So you were marked the rest of the episode. Mark, we're gonna put you in time.

I was marked.

Mark, you're in timeout. All right, guys, final question before we continue. I'm never going to get to this final. I'm never getting out of. Because Max will pull this conference over. He will pull this podcast recording all the way around.

Here's. Here's what I'm going to say. There are things that are now because post inbound that are publicly facing about Commerce Hub. I've been intentionally quiet during that conversation because I'm not sure what I am and I'm not supposed to talk about, but I can tell you, you can go to that website and learn more about Commerce Hub.

George, don't go there yet, because I need you to answer my final question.

That's fine, but, Liz, make sure that link right there that the people who are here watching us live, not the people that are listening to the podcast, but the people that are watching us live, could have clicked on already.

Devin, can you do that for me, bud? Someone put a link.

Oh, we got it. Yeah, it's in the chat. Oh, we got it. We got it.

It.

All right, so this really well organized, not unhinged, and absolutely focused episode is now finally coming to a close with a final question. Unless Max would like to hit his soundboard one more time.

Sorry, Tony. John. Sorry, John.

Sorry.

I had to do it.

Oh, that's hot.

Okay, what is your one wish for impet? Oh, my God. Can you imagine how messed up this episode is going to be next year when I'm there with you? All this is about to be a lot. All right, what is your one wish for inbound next year? And I want you to think about it this way. Either something they should start doing, stop doing, or keep doing.

Okay, they should put me on the main stage next.

Yes, I have a controversial opinion.

Max, what do you got?

What Are they gonna do fire you?

Based and true. I'm kind of. I'm kind of done with Boston.

Oh, what?

Yo, let's go. Let's do inbound in, like, Denver or.

La.

Isn't the only thing that will make people forget what's happening.

Seriously. I mean, I don't know, but, like, I get it. Like, when Boston, when HubSpot had, like, you know, five HQs there, and it was, you know, a whole thing, but it's like, you know, we. Let's go. Let's go somewhere else. We've been going to the B.C. for how many years now?

Dude, not all of us. Not all of us live in Boston. Boston. All right, that's some of us.

Some of us coming to Boston 10 years in a row. Is that what we like doing? You're not sick of it yet? Let's have. Let's have it bad at the casino.

Yeah, I can just hear Noah right now. He's gonna be, like, an hour and. What?

Because no one will answer my questions.

Oh, my God. You need to calm down, buddy.

My way. Inbound's gonna be the end of the Blue Land. A blue line at Wonderland, and that is a very uncomfortable place to go. Anyway, George, what would you. What's your wish for inbound next year?

Yeah, I would love to be able to do a live recording of the Hub Heroes podcast in front of an audience, because I feel like the four people that get together every Friday at 3 that lay it down, that are passionate. And I would also say this. If. If whoever in inbound land, HubSpot Land, hears this, Max promises to bring his steering wheel to the live episode just for dramatic effect so he can be driving to God knows where the entire time. We're trying to have a serious conversation because this is a serious podcast.

Yeah, I'm gonna.

You know what? That's mine. I'm not even gonna add something different. Live Hub Heroes show. Hub Heroes is all about the humans, just like HubSpot started out with, right? So let's make it. Let's do it live. Let's do it live and get completely unhinged. And then Noah can't be there to save us from.

Imagine us just screaming at each other in front of everybody and how awesome that that would be.

The only thing.

The only thing. The only thing wrong is that it'll be live from Sheboygan.

Yeah.

Because of Max's.

We're going, baby. HubSpot 2024. Live from Sheboygan.

Okay, Hub Heroes, we've reached the end of another episode. Will Lord Lack continue to loom over the community? Or. Or will we be able to defeat him in the next episode of the Hub Heroes podcast? Make sure you tune in and find out. In the next episode, make sure you head over to thehubheroes.com to get the latest episodes and become part of the League of Heroes. FYI, if you're part of the League of Heroes, you'll get the show notes right in your inbox and they come with some hidden power up potential as well. Make sure you share this podcast with a friend, leave a review if you like what you're listening to, and use the hashtag hubieroes Podcast on any of the socials and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human. And of course, always be looking for a way to be someone's hero. Bro.

Did you not get to see.

All right, so I said go somewhere else besides Boston.

So Liz re record for no reason.

You did make us re record for no reason.

Super real. Noah, just ignore all of this. Matter of fact, just keep it in and just let everybody know that Liz messed up, please.

Yes.

Yeah. Like, let the music fade out and then have this just be at the end of like. And the only reason that you're listening this right now is because Liz wasn't paying attention. Then all of us actually went and we're going excited.

You know what? This is just me dealing. This is me grieving that I wasn't there. George. This is me grieving. This is grief.

Tsd.

Yeah. Yeah, you'll be. You'll be grieving even more when they have inbound in Sheboygan.

I'm sorry. Tell me more about your friend Tony. Max.

His name is John.