https://www.listennotes.com/e/4dd1033a4be348ca9f728d21e8054f9b

Do you live in a world filled with corporate data? Are you plagued by siloed apartments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt knowledge. Never fear, Hub heroes. Get ready to don your cape and mask into action and become the hub hero your organization needs. Tune in each week to join the league of Extraordinary Inbound Heroes as we help you educate, empower, and execute Hub heroes. It's time to unite and activate your powers.

And we are back.

Can we get some help with some lack of sleep, right, George?

Can you help us out with that? What do you got for us, George?

Could you talk us into bed at night, please?

I mean, I guess I could tuck you in and tell you a bedtime story and give you some. Maybe. Maybe.

I think that would have done.

Yeah. Once upon a time, there was an orange sprocket. Okay, that's enough of that.

We should have like the ABCs of HubSpot Children's book.

Yeah.

Account based marketing.

Guys, I understand that we're tired, confused. I don't know what's happening right now, but here's what's even more confusing. It feels like it was just yesterday that we did the Inbound 24 recap episode and we are now here doing our first Preview show of Inbound 25.

Yeah.

What is time flies?

Yeah. This whole year. I mean, not to be that guy, but this whole year is like lickety split.

Just went right into the fourth dimension, dude.

Yeah. Why?

Why did that happen?

I don't know. I think it's AI.

Faster.

Maybe it's.

Yeah, the updates were kind of crazy this year.

Oh, they. They still are. Although today wasn't bad. We only had three today.

Only three?

Only three.

Well, usually. Listen, listen. Usually it's seven to nine. It's usually seven to nine updates per day. If we average it out that we talk about on the customer platform podcast that we do daily seven to nine.

I gotta do the Monday morning briefing after this. How many do I have to friggin. Yeah, I haven't even like a week's worth.

Yeah.

Good Lord.

There's a real interesting one this morning, by the way. This is not why we're here. And I know Liz is going to herd cats here in a minute, but there's a real interesting one where. Well, no, go. Go listen to the customer platform show and then you'll find it out there. There you go.

What a tease.

I know, I know. I've got 53 years of practice for that.

We're going to ease into the inbound previewing. Okay. Because as, as our longtime listeners may know, you know, we cover inbound quite a bit leading up to it. So I know a lot of us are trying to figure out inbound this year, especially since it's now on the west coast this year instead of the east coast, which is just still kind of emotionally jarring for me. I still emotionally have tried to figure out my feelings around that. But today we're going to do a little preview of what we know about what's happening from a sessions and speakers perspective. A little teaser, a little amuse bouche, if you will, to get us all excited. But before we dig into that, what.

Were those words you just said?

Get. Get cultured, George.

Boost. Oh, yeah, you gotta get.

Hang on, let me go grab my cane over here on the left because.

Oh, man.

Should be next to your apperties. Oh, my God.

Well, now that we've done that. And George's bouch is clearly a moose. George, how are you feeling going into this inbound this year? What. What are your initial thoughts so far before we dig into this conversation?

Well, as one, to be always honest and transparent, I'm a little bit nervous with a dash of frustrated and a maybe a sprinkle of anticipation and angst.

So that's, that's like the whole gamut.

Like, like, listen, I'm excited because it's inbound. Don't get me wrong, I love inbound. I'm frustrated because it's not going to be the place that I love going for so many years. But I'm anticipating, loving where I'm going to be. But I'm also anxious because when I have stepped on stage for the last xyz, I've known the building, I've known the stages, I've known where to get my Dunkin Donuts coffee. I've known, like, I've just known Boston over there. Yeah. I. I don't know. So Boston has become a. A second home, a home away from home, if you will. So I have. I have never zero times in my life been to San Francisco. Right. So there's just, there's a whole ball of wax. But again, majorly excited. I'm also dropping, like a very important framework that we've been working on and building for the last year plus onto an audience. Yeah. So I'm. All the things I think.

Did I. Did I manifest this into reality? Wasn't I complaining about it being in Boston every single year and then it happened.

Well, if, if I can blame you, I'll blame you.

Yeah, yeah, I think we'll just go with that.

Yeah, we'll see. It's Max's fault.

Don't worry. There's Dunkin Donuts out there. I'm currently finding the one closest to the Moscow Center.

That's why we're friends. That's why we're friends.

Exactly.

I mean, that and other reasons, but the fact that you'll know where Duncan is when we get there is marvelous.

We'll figure it out.

By the way, this podcast is not sponsored by, but could be if they reach out.

It does run on. It does run on, Duncan.

Yeah, it does run on. It's just not sponsored by it.

Chad, how are you feeling going into this?

Yeah, I mean, you know, I've been to the Moscone center before, having just like by nature, by extension with my wife being in the events industry, I've done a bunch of different things at the Moscone center before, so over the years. So I definitely know the area and I think it's going to be a good venue for, for what we're doing. And I think, you know, they've seen some interesting new session types, which I think I'm going to be interested to, you know, go check out and, you know, talk about today when we get into it. But yeah, I mean, I think there's like, you know, I, I, I, I, I, I usually try not to set expectations and hold things too tightly because I think I could be pleasantly surprised. Even though I did get used to Boston and really enjoyed the area. I mean, apparently though, we're going to possibly or most likely going back to Boston like the next year.

Well, I think it's already confirmed.

Yeah, it's like they said that I think.

Right. That's what I. Anyway, it's just like a little, little one off. Little, little trip to San Fran.

Yeah, yeah, one time. Which.

Hey, George.

That I think now when I hear it that way. Okay, so my brain is literally transforming as we're on this podcast because first of all, Chad, you gave me a little less intrepidation. Is that the right word I'm looking for? Because you've been there and you're like, hey, it's a good venue. But also then I'm like, well, if this is like a one off, maybe I need to find ways to just the make the most of it. Yeah, like, how can I actually go maybe see some things that I need to see while I'm there and things like that. Yeah.

A little bit of an update on the Dunkin Donut situation.

Oh, yeah, Tell me. Let's go.

Oh, boy.

You know how like in. In Massachusetts, like we pretty much have Duncan's at like every other corner?

Yeah.

Right.

Yeah.

Yeah. Not so much the case in San Francisco, is it?

17 miles away?

Starbucks may as well be 17 miles away.

It's not walkable, in other words.

No, not walkable. No, I mean marathonable. Not walkable.

Yeah.

It's not like right outside the Moscone Center.

So you literally have to pay an Uber.

It's in a place called San Bruno. Oh, Feels different than San Francisco. Okay, so, yeah, it might not be enough.

It's like, it's like a 50 Uber ride and two dollar coffee.

Yeah, yeah. So some. What you're saying is someone' going to have to get the old, you know, coffee square box and bring the box and they're probably making killing for all the east coast.

There's sex ant. Sextant. Sextant Coffee roasters right across the street.

Okay.

And it's a nice little.

It's a nautical navigation tool, George. Right.

Oh, sextant. It's a sextant.

There's sex.

Cool it there, brother.

I wasn't sure what Max was saying. I was like, what word are you trying to say?

Either. You know what, it looks wonderful and it's right across the street.

Well, that's good. As long as there's draw the little.

Leafs in your coffee.

No, we're not on track.

Everybody's totally on track. This is absolutely fine. Speaking of track. All right, guys, wrangle it up. Here's what we're going to be doing today. Each of us are going to be sharing the two speakers or sessions we are looking forward to most. Now, keeping in mind, the agenda is still coming together. There is still a ton to be announced, but I think we can all agree, or at least I was pretty excited. When I was initially looking at what speakers were announced and what sessions were, I was like, okay, nothing too much yet. But then when I started digging deeper, I got really excited. Spoiler alert. I think they finally heard my cries about content and content strategy this year. So that makes me really, really just absolutely tickled. But George, why don't we start with yours?

What do you got? Are we doing one at a time? Like flip flop back and forth? Yeah, yeah, let's flip flop.

Let's do that. Yeah, let's do that.

So by the way, I have three, but. Okay, so did I say that?

Of course you do.

Like, okay, so the first one though, like, listen, for years and years and years, I absolutely loved watching Brian Halligan and Dharmesh on stage together. And then I, I loved watching them do handoff the baton, like hit this section, that section. And, and I've really enjoyed just the way that Dharmesh has become the most amazing introverted extrovert speaker and, and dad jokes and, you know, just amazing. So I'm really excited for the session that is building what's next. And it's a special solo, solo keynote with HubSpot co founder and CTO Dharmesh Shah. And he's going to explore how to build and lead in an era of unprecedented change. Now, I love those two words, build and lead. And I can't wait to see what he has to say about leading in this. Like, we, we listen, we said it at the beginning of this, like, where did the year go? Like, how much is changing? HubSpot updates AI. And so he's going to talk from AI transformation to evolving customer expectations. And it says he'll decode the patterns that define tomorrow successful companies. And as one who always likes to be on the cutting edge and as one who also nerds out on patterns that I see in like human and organizations and all of those things, like, I just, I just get excited. But here's, here's where it seals the deal for me. It says that we, as the attendees, by the way, this is open to all levels, by the way, like if you're VIP or like whatever, whatever. But we'll walk away with a clear vision of what's coming and the practical steps to position your position or position your business ahead of the curve. So that's the number one pick. Dharmesh, always a fan will be a fan. Can't wait to sit in there and just take ton, ton of notes. And when I say ton of notes, I literally mean have my AI assistant transcribe what he's saying so I can turn it into a piece of content quite quickly after that session is over.

Phenomenal.

I'd like to highlight a meetup. Wow. And I think it's just so it's. It's ali Clifford from HubSpot is hosting it. And shout out to Ali. I'm not just plugging this because me and Ali started as solutions engineers together, but highlighting this because it helps. Sure. I'm highlighting this because I think it's interesting, the type of meetup that we're seeing being Held at inbound, of all places. And it's called humanizing the health care patient is called what experience?

Can you help us with that?

Oh, wait, do I humanize?

Humanizing.

Humanizing.

I think I have. Is this my humanizing?

There we go.

I feel very uncomfortable.

The health care patient experience. Now, me, I'm not. I'm not somebody who's, like, typically interested in healthcare myself.

Yeah, right.

Being healthy, trying to be healthy, trying to get control of my health.

Sure.

Yeah.

The healthcare industry, less so interested in it. Right, right.

The.

The thing that really kind of struck me is can you believe that we're in a world where an inbound. We're talking about patient experience in the healthcare industry.

Yeah.

And how far HubSpot has come along.

Yeah.

From being a little.

Yeah.

SEO tool.

Because.

Because, you know, all the way to having these conversations.

Yeah. You know how many years we had to say as partners, oh, yeah, HubSpot's not HIPAA compliant. You don't want to do that.

Exactly.

And now not only can you do that in HubSpot, but now there's meetups. Like, you're talking about Max. Yeah.

I think it's a very interesting sign of the times. Right. Of how people are thinking about using HubSpot and how much it's evolved. So, yeah, shout out. We're talking about healthcare patient experiences at inbound now, which is just a wild concept. So excited for that.

Phenomenal, Chad.

Yeah. All right, so there's the interactive workflow automation. You vote we build live.

Yes.

Session.

And I no longer have three.

I just. Yeah, right. It's a simple strat. And I just think that. Oh, man. I mean, I would love to be, like, actually on the stage side of this one because, like, I want to give him something just wild to build or whatever. On the. On the. On the. During the. I think it's a deep dive. Right. And I think that'd be so fun.

I want to make it play Stairway to Heaven.

Yeah. Make a place. Stairway to Heaven. Right, Exactly. But let's see, there's the new, like, session types. Let's see, this one is. Yeah. Deep dive, but there's some of those new session types. So we'll maybe cover that on my next one, because one of them is one of those. But I just think that'll be so fun because, like, I love workflows, but I also love that, like, it has ways to get around its own limitations. And I wonder how many people are going to ask them to do things that just won't natively be possible in workflows. But I'm also curious to see how much of a HubSpot centric HubSpot fun first, like, how much effort do you try to go through to not have to use a custom coded action step to accomplish your goal within a workflow? And I'm interested to see how that would go. Cause sometimes just put a custom code action in there, make it easier or whatever, like depending on what it is. But it could theoretically be maintained by somebody else a little bit more easily if you didn't necessarily, you know, have to put the code in there. Right. So I think it'll be. I want to see what people come up with. Maybe I'll have a couple things, you know, that I want to. Want to dump in there. And. And I think that'd be a real fun one.

Yeah. So. So I no longer have three because this was one of mine. And I want to go less on the hubs.

Thank you, Chad, for your service.

Yes. Yes. You're awesome. Well, actually, I might be able to find another one in the next five minutes, so we'll see. So. So I want to go. I want to go less on the HubSpot and technical side and go more on the human side for a second. I just want to give a. A large round of applause to Ali, Tyler and. And honestly even. Let's just throw Will in there because all three of them have been. There we go. There we go. Because all three of them have been putting in the work, creating YouTube videos. Right. And I'll never forget when I was creating YouTube videos, this was back, I think at the sales line and, and the, the show HubSpot hacks showed up on YouTube and I was like, finally somebody else realizes that valuable tutorials around HubSpot is a smart thing to actually create on the Internet. And while I've gone from the sales lion to Impulse Creative to now Jorge doing them at Psychic Strategies, HubSpot Hacks has been. They're the OG, I'll call them the OG of HubSpot tutorials. And so I've had the opportunity to sit and eat dinner with Ally and we've chatted. I think she's awesome. I think the team's awesome. And I just like the fact that at an inbound event you literally see see host of HubSpot Hacks YouTube channel with 26, 000 subscribers. Yeah, I'm just, I'm so happy for the. The HubSpot Hacks YouTube channel and the. The team and Ali and just the ability to have this Purpose of HubSpot tutorials, Be passionate enough to continue to do it over and over and over again. And the persistence to, to keep going and, and the love of the people that they're helping, the platform that they're teaching. And by the way, I just, I just gave them the four cornerstones of the superhuman framework. And as I'm, I'm, as I'm doing this podcast, I'm like, they should be an example in my talk, which I won't talk about right now at Inbound because they're a great example. This YouTube channel and what they're doing is a great example of the Superhuman framework and human centric marketing. Okay, I'm done. I'm done.

I thought you had one more.

No, no. Well, Liz is going to go, I think, and then I'll go with my second one.

Yeah, yeah, I'm excited. So, as you guys know, I have loved that they do talk about content and content strategy to some degree every year. I've always felt there has been a shortfall or a deficit in sessions that really dig into. Okay, now that you have your content strategy right, now that you have the actual topics, what is it that you're going to say? How do you actually tell stories that help you show who you are, what you believe, get you in front of the right person at the right time, exactly when they need you most and they see you? Because often when people create content, particularly if you're subscribing to things like they ask, you answer, we can end up with a lot of blogs or videos that are literally just like Wikipedia articles. No soul, no humanity, no resonance, nothing that makes someone lean in and, and connect with you. Right? And that may have been something that was fine years ago, but that's just not the reality we live in now, particularly with the rise of AI and how that is creating this uncanny Valley effect where we're just. There's this waterfall of really bad mediocre content where everybody is just like, yeah, that's AI. Enter stage left, Brietta Calloway, who is going to be doing an incredible 90 minute deep dive session called the Science of Visibility Storytelling that builds trust. And what really brought my, like, caught my attention was the first line in our session description, which is your brand isn't just competing for attention, it's competing, competing for belief. And so she's going to be taking Everybody through a 90 minute working session that talks through the actual science of storytelling that has, that kind of checks both boxes, right? How do you engage in someone's logic side of their brain, but also the emotional side of their brain. Because as much as we would like to pretend that people make fact based decisions only, that's simply not the case.

Place.

Right. Like how many times have we been on the losing end of a deal and we ask why did we lose to a competitor? And it's something nebulous like a culture fit. Just like things that are not measured by KPIs or things you can find in a case study. And I think, you know, storytelling for people like me and you, George, and others have always been important. We've always seen this. I think it is now becoming more urgent because of the rise of AI. But these are not new hacks. These are not new strategies. These are the principles that people who are great storytellers have always been trying to embrace. And so seeing that surfaced at Inbound just makes me incredibly happy. George, take us through your second through five speakers please.

No, no, no, it's just second.

Sheesh.

Shots fired. By the way, Max, I need you to send me that sound effect for that's hot. I've had so many times that I've needed to use. Yeah, I need to add.

I've got a whole Will Smith button and it's also a Drake button at the same time.

Fortnite.

Yeah.

Wow.

W's in the shot.

Yeah. Fortnite. Congratulations. Oh my God.

It'll get. It'll cycle to that side at some point.

Okay, so you know what I think? Hot. What makes me happy. I do love me some AI. And I also have. Listen, I'll be completely honest. A lot of my AI journey has been chatgpt OpenAI. But I also have been messing around with anthropics Claude. And I've also watched some videos where a man named Dario has just drop some sub super bombs. And also I'm a big fan of Yamini of HubSpot as well. And so to have both of them be part of a session that how I will transform businesses in the next 18 months. Which by the way, 18 months in the world of AI is like 50 years.

That's like two doublings of performance.

I'm just. It's crazy. Right? But so in that what, what they're having is they're having a candid conversation. And Again, this is two CEOs that I would say. And. And the description says they're at the forefront of AI and they're going to explore the questions every leader faces. How do you build AI systems that are safe, steerable and aligned with human values? Can. Can I get an amen on the human values? What is scalable AI driven now? Notice it's not AI powered. Am I winning the victory? AI driven growth actually look like. How do you lead through disruption when the rules are being rewritten in real time? Again, can I get an amen to that? This isn't just another AI discussion. It's a practical conversation about navigating the most consequential transformation of your lifetime, which I do believe we're in. Look, look, last night. Yeah, last night. Michael Stelzner, Social Media examiner. He also has an AI podcast. The. The episode where I talked about my clone was literally released, like, I think last week, but he put a post out. What do you. What do you do? Or what do you say to somebody who is opposed to AI? And I had the most simplest comment. I was like, if they're opposed to AI, it's like being opposed to fire. It's like being opposed to electricity. It's like being opposed to the Internet. I try to help them ease into at least getting started. This. This has been such a transformational, and we're just at the beginning period of what will be human civilization. And I'm not trying to be grandiose when I say that. Like, I know you'll look back at this and it'll be like the cotton gin. The, you know, the car.

The wheel, dude, the wheel. The wheel.

Yeah. Yeah. And so, like, when this. When this description says, you know, practical conversation about navigating the most consequential transformation of our lifetime, it's. It's not blowing smoke up your butt. And so I'm. I'm really excited to see, like, Yamini and. And Dario just, like, hash this out, because as somebody who is trying to, again, keep my feet rooted deep in humanity and oops. And what makes. What make. Wait. Yeah, I'll just keep that button on for the rest of the podcast. Deeply rooted in my humanity and not lose my brain over everything that is happening so fast in our culture, tech, everything else. Like, I'm just super interested to sit down and listen to this conversation and hopefully be able to gleam some insights to at least the next six months. 12 months as. As this title says, 18 months of how we're going to kind of navigate this. This amazing craziness that we find ourselves in.

Maximus.

This one's gonna be quick. Sean Evans is doing a hot Ones with Brian Halligan.

Yeah.

I thought he was just gonna come do a talk about, like, building a YouTube channel or something, but no, it's A Hot Ones episode with Brian Halligan.

I love it.

I need John Evans to ask Brian Halligan, while his face is full of hot wings, why we can't do bulk tagging on blog posts in HubSpot.

Oh, I say this shots fired.

It's been a long weekend, guys. It's been a long weekend. That's all I have to say.

Yeah, Heligan's not going to know the answer to that question.

He knows a guy or gal, though, but, you know.

Yeah, yeah. Let's just say he's so far removed that he's doing Hot Ones episodes with Chris Evans and in B. Yeah, but that's sick. I mean, I. I like the whole. I feel like this is like the invasion of the YouTubers this year. Like, we got Marquis Brownlee coming in to talk about, you know. Yeah, he's coming in doing the whole, like, tech. Like, he's doing an actual talk. Right. He's talking about tech. I. I mean, I. I can't act like I'm. I understand exactly what they're gonna talk about there, but he's doing somewhat.

What? He's talking about talking about dope tech.

Dope tech.

Yeah.

He's gonna come review an iPhone, whatever. IPhone comes out right before. He's probably gonna bring. He's gonna unbox it. Yeah, the unbox therapy guy's gonna come out. They're gonna open up an iPad or something, I don't know. And talk about AI.

They're gonna open up Breeze co pilot.

You're gonna open up a Breeze co pilot. But, yeah, it's gonna be sick, so.

But, Max, I want to rewind on something you said or kind of alluded to. It's like this year's kind of the attack of the YouTuber. If you're a business owner, you might want to pay attention to that statement. Listen, I mentioned HubSpot hacks and Ali in the team. YouTube hot ones. YouTube. Right. Tech. You know, the latest iPhone market. YouTube. I'm surprised they don't have Jimmy, Mr. Beast come. Maybe that's next year. YouTube. Like, if you're not actively trying to figure out how to leverage that channel in a human way for your organization, like, anyway, it's not my turn.

Max has a fantasy, some fantastical thing in his brain right now.

We locked 50 marketers in a room.

Like, oh, they're going to lock them in overnight, and then they're not allowed to leave. And if they get caught by building security, they don't get $500,000.

And if their CTA doesn't get clicked in the first 24 hours, right?

Yeah, they win a million dollars.

That'd be amazing. You know what you do is you just like get the venue staff to like put up a touch screen monitor somewhere and then boom, you know, like everybody's gonna walk by and click on that sucker.

Yeah, that would be funny. Anyway, who's next?

Chadwick.

Yeah, well shot. So, like, I'm actually pretty interested, like, you know how there's different session types so they'd have like breakouts or whatever, deep dives. And you know, a lot of people really love the deep dives and I mean, you know, all that sort of stuff. But I think there's like a couple of like different ones that are Academy labs, so they have to do with like the HubSpot Academy folks doing different things. And you know, I. There's been so many additional Breeze AI like workflow actions and just different things like that. Then I think it'd be really interesting to see The Lab for HubSpot Breeze AI for workflow automation and see, you know, maybe there's going to be some additional workflow action endpoints that they're going to add for either enriching records or running different, you know, Breeze actions or things like that. And I'd be interested to see also how it compares to like the ChatGPT integration, you know, because, I mean, there's so many things where Breeze just knows your AI, data sources, your icp, your, you know, different kind of different things about your business, which is so helpful. And you know, I'm, I'm curious to see what they come up with. And so it's tagged as like an advanced level class or like lab, but that would be, I think that'd be pretty interesting to see. And it's got a couple of the HubSpot inbound professors, but I think if I'm not mistaken, Nicole. Let's see, I'm gonna butcher this rez or something. But anyway, I've seen her on the, the developer YouTube channel quite a few times. She's newer to the there, if I'm not mistaken. But I think that will be very interesting, you know, because again, I think workflows, yeah, their workflows are point and click, but they work best if you come at them from a, like a really analytical perspective for not having to constantly go in and hit the workflow errors, you know, tab and ignore things or whatever. So I'm curious to see what, what kind of outputs that, you know, you, you can get, if you can get more structured outputs in your, your Breeze actions. Because that's one of the things that's hard with, you know, an AI output is getting it to output distinct properties and use those distinct properties or those distinct answers inside of a workflow effectively. You know, different things like that. So I'm curious, you know, what kind of things they're going to come up with or what kind of things they're going to tackle with that.

I think it's really important for a lot of folks to lean into what you just said, Chad, in those type of sessions. One, I'm already getting asked like, when should I use the GPT connector, When should I use Copilot, when should I use Breeze workflows? Like, I'm already getting those types of questions and, and what can I do with the GPT connector or the claude, like MCP connector has to be like, there has to be some like straight up dope education around those pieces. I mean, not to mention that Copilot just got rebuilt from the ground up. It still might be in beta. I don't know if it's released yet. But like Copilot is coming out brand new with a whole bunch of new stuff that you can do just in platform based on these things. So you do have to kind of think about what is possible and where is it possible and almost think completely differently when you're trying to use AI, either connected or internally or in workflow form with HubSpot.

So yeah, anyway, it's a whole different ballgame. I mean, I think they're gonna have to like make the workflow action. It's like to allow you to choose specific output properties like you do with a custom coded action. Like when you're building a custom coded action, you can say, I want to have these output properties. This is going to be like a string, a number, this is going to be a dropdown with specific options, this is going to be a date, things like that. You're going to need to be able to choose those as action outputs for your AI steps. And I don't know if they're there yet, but that's going to be really necessary for getting ordered and structured and repeatedly usable data from an AI source, things like that. But anyway, yeah, and it's only getting better and it's changing so fast. The answer, that was the answer, I mean, six months ago is not the answer anymore. Right? And you also know like so many people are just working off of one model, they just open ChatGPT and they stay on 40 for their whole life. Until the default model changes.

Yeah, Right.

And then I got introduced somebody this weekend to reasoning models and the difference in the answer output blew their mind. They're like, I had no idea that, like, there was different things for different reasons. So it's like, it's hard because, you know, people just use products. Right. And I think this, you know, hopefully this will help, like, maybe even level up my own, you know, knowledge and experience about how breeze in workflows was designed.

Right.

And I'm interested to see all that.

Love it. Liz, I think it's you next, right?

Is me. My last one obviously also has to do with storytelling, but it's a different side of it. So Morgan J. Ingram, who is the CEO and founder of Ampsocial, is going to be doing a great talk about how to use customer insights data to influence your storytelling. And I think this is going to be a really important session for any of the content writers or content creators out there who, let's admit it, sometimes you get a little too wedded to the idea of your craft. Right. And give you data and sales to be at odds with the quote, unquote brand storytelling that you're trying to do. But the reality is, data, at least from my perspective, has always been my most powerful resources when it comes to understanding the human stories I need to tell. We can get in our own heads as writers thinking, well, this is how a story should be told. This is the stuff that we need to show up with. These are the arguments we need to be making. But in reality, our goal is to meet people where they are. We are not creating blog posts to hang up in a museum so someone can sit there and have 15 different theories about why we wrote the thing that we did. We're doing it to build a bridge between ourselves and the humans. We are built to serve with what we do ourselves. And so data is your number one resource. So I'm very excited for this session. Personally, I think it is a long overdue discussion that I don't nearly see enough of at Inbound, and I'm very excited to see it happen. That's my, my takeaway. Shocker. The content nerd shows up with two content sessions.

You're welcome.

Well, I mean, it's not like anything I said surprised anybody.

Yeah, that's what makes this show great, though, is we all think in different ways and like different things. And so the audience will be able to pick and choose, like, oh, I didn't think about that one, but let me add that to my repertoire. How do you like that word for I love it.

George, very big question before we go into wrap up. Does your bouche feel amused?

Sure, I guess.

I don't know.

George, take us home today. It's not just the one thing that I'm gonna ask you for. Yeah, you can actually give us multiple things if you'd like.

Oh, wow.

We're only a couple of months out from inbound. This snuck up on us. It's on a different coast. We still don't have the full agenda yet. To our listeners at home, what would you be encouraging them to do right now to get ready? What should be the thing that they are focusing on the most?

I mean, let's be honest. Yesterday I went out and bought new kicks, so I got me some new comfortable shoes, a couple different pairs. So, you know, right now you should be thinking about what you want to learn though, not what you're gonna wear. I was kind of jesting. Although I did really get some new shoes you should be thinking about.

I got some new Crocs. I'm right there with you.

There you go. There you go. Are they like the. Like the Minion Crocs?

No, just like standard white ones. With white this time.

Okay.

You're running those suckers in sport mode, brother.

Four wheel drive, baby.

So you should be thinking about what you want to learn. And I've probably said this historically for other inbound episodes, but listen, it's not like everything that you're already doing, but it's some things that you might not yet be doing. And so what do you want to learn and how do you push yourself to the edge? That's. That's what I think you should be doing now. Thinking about how. How you're going to put your agenda together when you do think about how you're going to put your agenda together, also making sure you're leaving space for like, some downtime to decompress on all of the things that you're learning and also have some space to have conversations with other humans in the kind of walls of the Moscone. Am I saying that right?

Moscone.

I think it's like Marscapone.

Yeah, Moscone. That's what I think they should be thinking about. Like go through the sessions, go through the inbound website like a fine tooth comb. Or if you want to have some fun, you could go over to the clone helper.georgebthomas.com Explain to the clone who you are, what you do, and ask it to give you some suggestions of maybe sessions that you should go to because it's fully trained up on the inbound agenda as it sits right now as well. So. Yeah. But think about what your agenda should look like.

Love it. Well, gentlemen, that's it.

Yeah.

We've come to the end of our show.

Yeah. Well, kind of. Kind of. We haven't done this for a while. We haven't done this for a while. Y' all have a bedtime story that you. You're like, could you read me a bedtime story? So I think that was.

We sound adorable. Thank you very much.

Attempt at Max, your best.

Max.

Yeah. Can you tell me a bedtime story? Yeah. Yep. There you go. So. So, under the glow of the Moscone center lanterns, the Hub Heroes crew, George, Max, Chad, and Liz arrived at inbound 2025 for three days of 200 plus sessions across dynamic stages, all designed to spark fresh ideas and growth. They wandered through immersive workshops where AI driven marketing tactics felt like bedtime spells and swapped stories about main stage keynotes that challenged their thinking about breakout sessions that unlocked real hands on tactics. Just as the night wind whispered through the Moscone south halls, they spotted a shy sprite named Inboundia lost among the networking lounges. With gentle guidance, the host showed her how to conjure chatbots and answered every question, mapped customer journeys like treasure hunts and turned insights into shining results. As the final keynote's glow faded, Inboundia danced beneath the HubSpot moon, her toolkit brimming with newfound confidence. And the Hub Heroes smiled, knowing tomorrow's sessions would help countless more dreams take flight. Sleep tight and remember, with the right team and the right tools, every story can find a perfect ending.

Okay, Hub Heroes, we've reached the end of another episode. Will Lord Lack continue, continue to loom.

Over the community, or will we be.

Able to defeat him in the next episode of the Hub Heroes podcast? Make sure you tune in and find out in the next episode, make sure you head over to thehubheroes.com to get the latest episodes and become part of the League of Heroes. FYI, if you're part of the League of Heroes, you'll get the show notes right in your inbox. And they come with some hidden powers up potential as well. Make sure you share this podcast with a friend, leave a review if you like what you're listening to, and use the hashtag hubcast on any of the socials and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human. And, of course, always be looking for a way to be someone's hero.