15 Sept 2026 · 4 min
George Kao argues that only feedback from people who actually bought your product matters. If something gets views but no sales, stop selling it, reposition it for a different audience, or redesign it entirely. Partner with people who already reach your target buyers and ask them directly if their community would buy.
So it's not about the feedback I'm gonna give you right now, because it doesn't matter, because I'm not your market. You see what I mean? Like, I'm not in your audience. Like, if I was like the main buyer for you, and you— like, I was like, I've spent a lot of money with you. Yeah, my feedback matters. Your client's feedback matters because they've spent money with you. And if they're gonna tell you this thing is off, feels off, you should listen. Because they're a proven buyer. A proven buyer, whatever they say, you should listen. Classmates like this, I don't know. I mean, maybe, maybe all of us are like proven buyers to each other, or like very similar to proven. Okay, then I get it. But still, I, I, I'm suspicious of feedback is all I'm trying to say. I'm very suspicious of feedback. The only feedback that I trust is I'm going to ask you, did you put this out there yet? Oh, how many people saw it? How many times did they see it? Even if they saw it, even if like 500 people saw it once but nobody bought it, I'm gonna say kill that product. I'm just gonna be honest with you now that— now that I can. I've been trying to be honest with you the whole time, but like I feel this new sense of— new sense of liberation. I'm gonna— I'm gonna be straight up with you, right? Really, really honest with you now. I'm saying stop selling that thing. You either stop selling it or sell it to a different audience. Obviously, your people aren't buying it. If they saw it once and nobody bought it, it's already scary to me. If they saw it 2 or 3 times and nobody bought it or too few people bought it, I'm like, what are you doing? What are you doing? Seriously, like, are you gonna keep hurting yourself? Because I hurt for you and I don't want you to keep hurting yourself. If they saw it 3 times and you still sold very little, you need to do one of 2 things. Stop selling it, sell something totally different, or sell it to a different audience, which means you have to go and do some net caring. You have to go and do collaborations. You have to, as Tad says, hubs. You have to go to hubs that are likely to buy this kind of thing. You ask the hub owner or the hub facilitator, the person who is bringing all these people together on their email list or their social media. You ask them, Are your people likely to buy this? Because if, if yes, then we should try to sell it together. If not, don't worry about it. I'm going to go back to the drawing board. I'll bring you something else. Do you see what I mean? Like, this is my entire philosophy now, and now I can die happy because I've told that to you. And honestly, I'll tell you, everything else is noise. You don't have to buy any of my courses. You don't have to do anything else with business learning. I've just given you the bottom line. Now, everything else is details. Now we can talk about all the details. Seriously, this is it. It's, it's no business expert, not Tad, not me, not, you know, whoever else you follow, is gonna be able to say, yeah, this is— no, let me, let me fix it for you. And now it's gonna sell because you've noticed that's happened before and it hasn't sold, right? Has anyone noticed that? You've gotten feedback from Tad even or anybody and you went out and did it and it still didn't sell. Now, I'm sure Tad is, I know Tad's smarter than me and he probably gives you feedback about the offer itself to say, hey, is it a good fit for your niche, right? Very smart because then you go, if it's not a good fit, it's probably not gonna sell. So he talks on that level rather than, hey, let's fix that sentence here because that sentence doesn't matter. You can be, you can be stream of consciousness voice note and sell and have a full program. Obviously grammatically, you can just obviously use, you know, Grammarly or whatever you want to use to fix it so it's not horrendous. But it, it, it can be, have a lot of mistakes. It just be stream of consciousness. This is what I'm thinking. And they just have it like lightly edited by ChatGPT if you want to, whatever, or just yourself. And then it could sell great. Okay, so with that,
"Be of good cheer. Think not of today's failures, but of tomorrow's successes...”
