Ser bueno no es suficiente
13 Jun 2026 · 1 min
0:45
In this short talk, the speaker argues that being well‑known often outweighs being the best, using McDonald’s as a vivid example: the most recognizable hamburger wins over the tastier one because of its communication power. He advises event organizers to invite speakers who are already known to the audience rather than the absolute best but obscure experts. He also tells professionals that while studying and working hard is essential, they must simultaneously build a public profile so that people know who they are. The core message is that visibility and personal branding are crucial complements to competence for success in public speaking, event planning, and career advancement.
