Social influencer marketing. #negocios #emprendimiento
8 Apr 2023 · 0 min
0:27
In this brief Spanish monologue, the speaker explains the "triads" model used for network connections in influencer marketing. The model categorizes participants into three roles: influencers, replicators, and connectors. The speaker stresses that the biggest mistake is lacking a clear vision, direction, and strategy. Once those are defined, a business must determine how many replicators, connectors, and influencers it has. With the correct balance, the mass audience will grow organically through the network effect.
