Gregory Shepard explains how to align your business strategy with market conditions. In bull markets, focus on making money; in bear markets, focus on saving it. Tailor your messaging to what your audience needs right now.
Chapters
I wanted to do a quick video. I wanted to make sure that, you know, I talked to a lot of people about the alignment of market conditions and political environments and things like this up against your strategy. You have 2 types of opportunities you can go after: an opportunity, like exploiting an opportunity, which is making money, and your main goal there is to make money for them. And that's more of a bull market opportunity because people are spending money. And then you have a solving a problem opportunity, which is more saving money, which is a bear market opportunity because people are saving money at that point. If your narrative of your business is selling making money when people aren't spending money, and you know the old adage, it takes money to make money, there's going to be misalignment between you and them. And so you want to make sure that your narrative aligns up with the, uh, Economic and political environments that are going on at that time. So you have the opportunity to make sure that you're catching the attention of the persona of the person that you're talking to.
