Gregory Shepard tells founders to stop sending generic emails to investors. Match your startup to their actual investment thesis: their check size, stage, and sector. Ask targeted questions first, personalize your pitch, and structure it to get a response instead of being deleted as spam.
Chapters
For the One Minute Mentor, what I wanted to explain to founders is that as an investor, you get like thousands, sometimes hundreds a day of these different deal opportunities. They come from people that list them in directories, they come from people that mass email, and they come from founders directly. The best way to think about this is to make sure that the investor that you're contacting And their hypothesis fits what you have. So, instead of just sending out, here's my deal and here's the terms of my deal, it's better to ask them a question. Ask them what is their hypothesis, what sort of deals they invest in, is there certain check sizes or different stages in the lifecycle that they like to invest in, and start to build up your understanding of these investors. It's also important to make sure that when when you're sending your information across, that you're doing so in such a way that demands them to reply to you so that you can get some engagement. Otherwise, all you're doing is spamming. I get so many of these things and I just delete 'em unless they have something where they've actually looked at the scenario and targeted what they're doing. So, it doesn't just do you a disjustice by just spamming out your deal, it also makes you look bad too. So, I hope this is helpful.