Gregory Shepard outlines BOSS's four-step crisis management process, starting with initial assessment and damage control, then stabilization and strategy pivot. He argues that every decision during a crisis matters because inefficiencies get exposed when you're trying to survive.
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When a crisis occurs, every decision is important. All of your business inefficiencies are subject to exposure while you attempt to contain and survive the crisis. As Stephen Covey once said, you are not a product of your circumstances, you are a product of your decisions. That is why BOSS developed the 4-step process to crisis management. Each step contains a set of questions to guide you in your decision-making process and help you survive and thrive during a time of crisis. In step 1, initial assessment and damage control, your company is dimensioning the severity of the crisis and building a plan to contain it. In step 2, stabilization and crisis pivot, your company is adjusting your deliberate strategy and pivoting into crisis management. To receive steps 3 and 4 of the BOSS Crisis Management Process and download tools to assist you, visit GregoryShepard.com/COVID19.