How to Perform SWOT Analysis? | Gregory Shepard | Minute Mentor

So when you look at trying to do projects, a lot of times you go in and you do what's called a SWOT, which is strengths, weaknesses, opportunity, and threats, and they're in quadrants. And a lot of people don't understand the real use of this tool and how it can be handy. So strengths and weaknesses are internal. These are your strengths and weaknesses. And opportunity and threats are external, meaning what are opportunities are outside And on the other side, what threats are on the outside? Doing a SWOT means that you take basically a list and they should be 1 or 2 word things and you put them in quadrants. So you say, okay, I want 5 things that are strengths, 5 weaknesses, 5 opportunities, 5 threats. And then you prioritize those things and then you deal with those circumstances in a different tool. But this is a very simple process to make sure that you can address and sort of dig in your mind and find all of these sort of frayed loose ends Maybe that you didn't think about before. I hope that's helpful.