Testimonial | Spencer Gordon: Founder of Uqora | The Boss Capital Partners

Hi, my name is Spencer Gordon. I am founder of Ucora. Ucora is a direct-to-consumer ecommerce business focused on creating innovative urinary health solutions for women who struggle with urinary health. Over time, applying the BOSS System, we began to better identify our long-term goals as a business, identify the customers that we wanted to acquire, how we wanted to service them, And how we could streamline our approach to focus solely on that long-term goal. Once we identified that, we were able to build around this roadmap and start optimizing our business for things that actually mattered to our long-term goal and ignoring ancillary activities. So for us, we were very diligent about not expanding into other verticals, staying very focused on the customers that we wanted to support and the solutions that we wanted to provide for them. Part of the BOSS System process that I think is really important is being very critical about yourself and what you're doing and how you're using your time and actually using an analytical approach to try and evaluate the effort that you're putting in versus what you're getting in return. Working with Greg has been a terrific experience and it's made our business a lot better and stronger, and it's made me better as an entrepreneur.