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In this brief YouTube introduction, Parthib Shah—an Indian Air Force veteran now based in the United States and working as a business growth strategist—addresses brand CEOs, CMOs, coaches, consultants, agency owners, and service providers who help Indian brands expand domestically or globally. He invites the audience to imagine Mahatma Gandhi (Bapu) as their business coach, asking what Gandhi would advise, how he would run a company, and how the principle of speaking truth‑to‑power could shape strategy. Shah draws a parallel between Gandhi’s successful promotion of Khadi as a national and international movement and the potential for modern brands to achieve similar scale. He proposes a 20‑minute conversation to explore applying Gandhi’s ethical leadership, truth‑telling, and grassroots growth tactics to contemporary brand building, ending with a patriotic sign‑off.

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