Jim Kwik: How 5 Minutes Each Morning Can Rewire Your Brain and Change Your Life

Most people know the quality of your morning influences the quality of your day, but what if it does something more profound? What if it actually shapes the structure of your brain and enables you to create the life that you want? My guest today is Jim Kwik. He is a world-renowned expert on the brain and optimizing your cognitive function. I've learned a ton from Jim's first book, Limitless. He has a new book coming out called Limitless Daily. And today, we're talking about— I call it the miracle mind just because it's It's on brand for me, but it's really just about how do you set yourself up so that every day, your brain becomes better than it was the day before? That's what Jim's new book, Limitless Daily, does. It's 5 minutes a day to start your morning, to put your mind in the optimal state so that you can show up at your best for those you love, those you lead. It's essentially the Miracle Morning, but with neuroscience applied to it. So that it's focused on optimising your brain function. Jim is one of my good friends, and I think you're going to love this conversation. Jim, it's good to see you again.

Hal, we've been kind of bumping into each other.

Circling the globe. I mean that in the most literal sense, because a month ago, we were both in Greece together speaking at the Health Optimisation Summit. Last week, we were literally in Estonia together speaking at Mindvalley U.

Yeah.

Now we're in Nashville attending a mastermind together. I mean, that's like— that's— I don't think there's any other 2 people that were at all 3 of those events together, right?

That are—

that are—

It's meant to be.

It is meant to be, man. I'm excited for this. So here's where I want to start. Yeah. I'm reading your new book Limitless Daily right now.

Yeah.

I was already a huge fan of your book Limitless. In fact, I can't believe this is the first time I'm having you on the podcast because that book was transformative for my memory, my cognitive function. My ability to just strategize in my life and really be better in every area. I know that both of us believe that mornings matter.

Yeah.

That's my life's work, sharing how to win the morning. You've spent over 3 decades studying the brain. From a neuroscience perspective, why are the first few minutes after we wake up so crucial?

So, this time, the term is called sleep inertia. And sleep inertia is the time where you're transitioning from a sleep state to a waking state. So certain parts of your brain come online.

Okay.

Your awareness comes online, your alertness comes online, your attention is coming online, right? And at that time, your working memory, which is a very short-term memory, that cup is empty, right? So you haven't filled it up with all kinds of other stuff. So what happens, what the science is showing, when I was doing the research for Limitless Daily, is that The mental inputs you put in during that time period has a disproportionate effect on the rest of your day.

Okay.

Isn't that interesting?

Yeah. You're speaking my language. Keep going.

Specifically in 3 areas.

Okay.

What you input during that sleep inertia time when you first wake up in the morning has disproportionate effect on 3 things. Your focus, like it's gonna highly influence what you're gonna focus on. And we know that's gonna determine a lot of your day. Your peace, your productivity, your performance, probably your profitability also. The second thing, your feelings.

Your emotional state.

Yeah, and how you feel have a disproportionate effect. And then the third thing is how you frame things. So like how you frame situations, you frame difficulties. Is it a crisis? Is this a problem or a puzzle? Is this an opportunity? And so on. And so now think about what most people feed And you talk about this. I mean, what do most people feed that precious window that they should be standing guard of?

Their so-called smartphone?

Yeah, this is the thing. I mean, this is their distraction device. So imagine you first wake up, you're in that sleep inertia, you're very impressionable. You know, some people would say suggestible, but disproportionate effect. If you feed it with your device and you're looking at things like doom scrolling or whatever, then you're feeding it comparison, you know, conflict, you know, world events, everything that bleeds, it leads, right? And then you wonder why you're feeling focus is distracted later that day, or you're focusing on what could go wrong as opposed to what's good. Your feelings, right? Have you ever picked up your phone, you get a message, it hijacks your mood? Yeah. Oh, yeah.

Yeah. If you start the day with a stressful input, you're stressed. That's your state all day.

So that's your focus. That's your feeling it's affecting, which is going to determine what you do based on how you're feeling. Because all life is state-dependent. If you're in a— compromised, difficult state, you're probably not gonna be loving to your spouse, to your kids, to your coworkers, to your client. And if you're not focused, you're not gonna be present for work or anything else or studies. And then the third thing is how you frame things. So if you're looking at the first thing in the morning, all this war, whatever happens to be, right? Then you're gonna frame the difficulties throughout your day differently. You know, the problems you face, the conversations that you have with other individuals from work and personal, And so, you know, I always tell people mind before media. Like what a concept, right?

Mind before media.

Yeah.

Or take care of your mind.

Yeah. Like focus on like, like what you want. That's why people who feed that, you know, I recommend people read, you know, this new book Limitless Daily in that window. They call it attentional priming in science. Attentional priming is priming your attention first thing in the morning because your brain primarily is a deletion device. You're trying to keep information out. If we let everything in, we would be overloaded, overwhelmed, right?

Sure.

It's insane. So what does it let— what does it filter in? You have a part of the gatekeeper called the reticular activating system, RAS.

Yeah.

And that determines what you let in. But if you're priming, intentional priming, like nobody would invite first thing in the morning— imagine waking up for everyone first thing in the morning and then 200 strangers come into your bedroom and talk about whatever the heck they want to talk about.

And show you pictures from their lives.

Right, right, all this stuff. And you would never allow that. But it's kind of like what we're doing.

with that. Yeah.

You know, I have a client, this is tangential, but it's like also at the nighttime is a challenge too, 'cause people are, they're doing these, this sleep procrastination thing where they're doom scrolling at night and they're justifying saying, I had a very stressful day, this is my way of decompressing. And, but they'll do it for like 3 hours, right?

Wow.

And granted, you know, hard days, I totally understand disconnecting, but the challenge is they have sleep issues 'cause all that context switching, the blue light, everything else that's stimulating and everything that they're looking at, the doom scrolling is keeping them awake. and rumination and all that. But besides that, I had this question for somebody. I was like, well, if you're gonna do that, I wouldn't do any activity like that that you wouldn't wake up earlier to do that activity. Like, if you're gonna doom scroll for 3 hours at night, right? And stay up 3 hours past your bedtime, would you wake up 3 hours earlier? Would you wake up at like 3:30 in the morning to doom scroll for 3 hours?

Yeah.

You know? And so it kind of puts things in perspective. But I say mind before media, right? Intention before interruption.

Yeah.

You know, set your direction before distraction. Because when we pick up our device, if we're in that kind of state, we're training our mind for the rest of the day to be distracted. And we wonder why we can't focus with the kids or at work or when we're studying. And also we're training for something that's just as detrimental. We're training our minds to be reactive.

Yes.

Meaning that, you know, you're starting on the defense. Like, you know, get one message that kind of like every— you're fighting fires all of a sudden. First thing, get a voicemail, a social media WhatsApp, a social media comment, whatever it is.

Yeah.

And you're just reacting as opposed to really proactively, you know, uh, Brendon Burchard, who wrote Motivation Manifesto, he says your inbox is nothing but a convenient organizational system for other people's agenda for your life, you know. So it lands. So I would be protective of that time. The highest performers in the world, I feel like stand guard to their mind, especially when it comes to their attention.

And you literally coach some of the world's top performers, whether, you know, CEOs, leaders, athletes, actors, so on and so forth. What are some of their morning habits? And I guess you can answer that in a way where it's like, okay, so the majority of people are starting their day with their smartphone. Yeah. Which puts them in a state of reactivity. And that's part of the Miracle Morning philosophy is how you start your day sets the tone, the context, the direction for the rest of the day. What you just said. And so what's the better alternative, drawing from the experience you have of coaching some of the top performers?

So yeah, they have 3 qualities. Number one, besides protecting their attention, right? Because it takes focus to be the best at whatever you want to be, whatever you're focusing on. They're curious. So they love learning. And that's how they grow. They never want to go to bed. you know, in the nighttime being the same person as they were when they woke up, right? And so your mind is like a parachute, only works when it's open, you know? So I think that's important. And they really focus on identity. And identity is interesting conversation, especially in a world of AI where people are, their identity is at jeopardy because maybe they trained and went to school and been for years a coder when AI could do coding, right? Got it, okay. Or, you know, a visual designer, You know, when AI could do those kind of things. So I think there's a little bit of, and we could talk about it kind of, I think HI is more important than AI, human intelligence over AI, 'cause AI could scale and magnify, but it can only scale and magnify what we bring to it, right? Somebody could use AI to make a nice social media post, but others could use it to build the next billion-dollar brand. It's the human intelligence we bring to it.

Yeah.

But going back to morning routines, of course, you know, that phrase, if you wanna win the day, you have to win the morning, right? especially that first hour of the day. So I've been a big fan of your work, right? Savers. I've gifted that book more than 100 times to clients, for sure.

Wow.

You know, we're looking forward to, you know, our next gathering will be in Greenwich, Connecticut for our annual conference where you'll be speaking alongside, you know, a lot of luminaries and other New York Times bestselling authors and such. So we get to spend more time together around the globe.

Yeah, exactly.

And that's at limitlesslive.com if you wanna see the lineup and get details and get books signed and all this great stuff.

Yeah, I'm excited for that.

Yeah, but so I would say, but they are protective of their time and it's not even about, and time, when I say time, that's the only thing high achievers or, you know, anybody else, it's the only thing that's equal. Like the truth is not everybody has equal education, not everybody has equal access, not everybody has equal money. Not everyone equals connections and network and everything, but everybody has 24 hours in a day. So for me, it's not even about time management. It's about mind management. It's about managing your mind. And I always say like, the most important thing is to keep the most important thing the most important thing.

Yeah.

Right? And I think one of the most important things is to be protective of your time. So it's about, it's when you say, it's like Good to Great, right? Like you say no to good so you can say yes to great. I think a lot of people are burnt out throughout the day, morning and otherwise, afternoon, evening. Some people think they're burnt out because they're doing too much. I feel like sometimes we're burnt out not because we're doing too much. I feel like sometimes we're burnt out because we're doing too little of the things that matter or that light us up, right?

Great point.

The things that make us come alive.

Yeah.

And that first morning, especially with that sleep inertia, sets the tone and the tempo for the rest of your day.

Yeah.

You know, and so I feel like when we wake up in the morning, we're getting on a plane. So imagine everybody next morning, like when you wake up, you're getting on a plane and hopefully you have a destination in mind at the end of the day, right? Like a city you wanna be able to go to. And so it's heading that way, but of course there's turbulence, right? There's winds, there's headwinds, there's, I mean, and even if you're just off 1% over the course of that flight or the course of that day, Yeah. you could end up in a completely different city.

Yeah.

Or country, depending on where you are. And so, I want to remind people, part of me writing Live as Daily is taking them from the passenger seat, taking them into the cockpit and sitting them down and them realizing that they are the pilot of their day. They're the pilot of their mind, not the passenger. Maybe you and I could sit in the copilot seat to help guide people to say, 'Cause a lot of people are getting on planes and it's, the truth is, especially with their focus going this way, sometimes it's hijacked and somebody's hijacking the plane, taking you somewhere you completely don't wanna go.

Hmm.

Like, you know, I wanted to write a daily book because, you know, for me, when Limitless came out, one of the biggest questions we had was like, wow, this is like owner's manual for a brain, to speed read, memory, brain optimization, all focus, flow, habits. But, you know, how can I live this every single day? You know, and the other thing is you and I are here, we're about to go to an author gathering, you know, with some notable, you know, authors that have sold millions of books like yourself. You know, it's— people aren't reading as much.

Yeah.

And then part of my mission teaching the most preeminent speed reading program in the world, students in every country tripling their reading speed, but you get better comprehension, retention, and enjoyment, is to build better readers. You know, people seeing photos with me with those individuals, like the Bill Gates, the Oprahs, the Elons on social media, if we're connected there, people always, they ask invariably, like, how'd you connect? And I'm telling you, we bonded over books, right? You read to succeed. But that Atlantic article that recently came out is saying only 16% of people read daily.

Wow.

Right? Something that's other than like social media, an email or something like that, like a book or magazine.

Like actually content that will help them.

Yeah, exactly. And that's the thing, like someone has decades of experience like you have, right? And you know, and you're on our show, on our podcast, and you know, speaking at our event. You've had, you know, these near-death, multiple near-death experiences, like from car accidents to cancer to all those things. Like you have all this wisdom that you've accumulated over decades and you put into a book and somebody could read Miracle Morning or Limitless in a few, you know, in a few days.

Yeah.

You could download decades into days.

Yeah.

Like, what bigger advantage is there? But 51% of people, since 51% won't read one book, and this is across gender, age, and ethnicity.

Wow.

Right? 51%. And that's the challenge. Or people will buy books, they'll sit on their shelf, it'll be shelf help, not self-help.

Yeah.

You know, and not read it, you know, or they're just poor readers because they'll read a page in a book, forget what they just read, and go back and reread it, still not know what they just read.

Yeah.

But people ask me all the time, how do you keep your brain alive? How do you keep it strong and functional? You know, what's the best app, brain training app? I'm telling you, it's not simpler than that.

It's reading. It's the best exercise for your brain.

Reading, reading to your mind. And especially, and not just, so I'll read in the morning something like, you know, like SAVERS, right? So the reading is a big component of that. At night I'll read fiction. Yeah, me too. I do the same thing, yeah. And then studies have shown that people who read fiction, especially even at night, It reduces stress immensely, helps you get better sleep, but it also improves your— for those high performers out there that still wanna read nonfiction business psychology, whatever books, there's a real argument to read fiction. So, 'cause I don't wanna read nonfiction at night 'cause I just get in my head and I get business and I get excited. I can start ruminating about things.

Yeah, now you're overthinking.

And psychology, science, all that stuff. So I don't wanna stay awake, but fiction reading will help relax. It also improves your EQ, right? Not your IQ, your EQ, meaning the narratives, empathy, compassion, seeing some, things from different perceptual positions, right? The storytelling, all that, huge benefits, you know, besides the stress reduction, the better sleep, and so on.

One of the things I love about Limitless Daily is it's a daily reader.

Yeah.

Um, and it's a page a day, essentially. So it takes— if you're a slow reader, it takes you 5 minutes.

Yeah.

And I think that that's really important. And maybe more and more books will be going this way because our attention spans have shortened. and reading 10 or 20 pages may feel overwhelming for someone. No one, there's no one, even if you haven't read in years, that can't go, I could handle a page a day. And to your point, your book Limitless, which was transformative, it taught me how to speed read. It taught me, it improved— I have brain damage from a car accident. It taught me how to improve my memory. I mean, I can run through your Faster Learning acronym. I could run through— there's so many from that book, because that's the interesting thing. It's brilliant that you're teaching us how to have better memory while we're reading your book. I'm remembering more of your book than any book I've ever read. But the point is this. It's a lot, right? It's like, oh my gosh, this is the ultimate manual on the human brain, how to optimize it. This is the same benefits of that, but to me, it's more of a benefit because if you read Limitless, let's say, in a few— probably took me a few weeks, a month to read, a big book. And then I'm trying to remember all the things, whereas this is like— that'd be like going to the gym for a month, working out really, really hard every day for a month, and then taking the next 11 months off.

Right.

Versus work out for 5 minutes a day to keep your body in shape and do that for every day this year. Your brain— and I want to ask you that. If somebody dedicates just 5 minutes a day, and the beauty is our listeners are Miracle Morning practitioners.

Yeah, no, this is perfect.

You already have the R in SAVERS. You're reading every day. Read Limitless Daily every day. Fast forward 366 days from now. Describe what limitless would be for someone that read the book.

Okay. So, little by little, a little becomes a lot, right? Consistency compounds. Like everything, like more health creates more health, right? And we invest in things that we want the most. Like, we don't avoid it. You want more energy? Use your energy. You want more focus? Use your focus. You want a better memory? Use your memory, right? You want greater strength? Use your strength at the gym and everything to get greater strength, right?

Yeah.

And same thing with our focus and everything else. So, I would say, Little by little, little becomes a lot, 'cause inch by inch is a cinch, yard by yard is too hard. So I put these little quickisms in there to, they stay in people's minds, right? But the idea here is you don't get a, it's rarely in a business or in our brain or our body or our bank account, it's by one windfall. It's usually the little things we do every single day, right? That add up to big things, right? You don't brush your teeth for like 4 hours and then you don't have to brush your teeth the rest of the year. You don't have one great conversation at a party and then this great relationship for forever, right? for a weekend, you know, 10 hours a day, and then you're fit for life.

Yeah.

Right? All of the— I think it's a misnomer that it's like this, like, spark of effort and all of a sudden this. It's the little things that add up to big things, right? And so Limitless Daily, you're reading for 5 minutes, removes all the friction, right? Everybody, as you said, could do that. So it's built on— well, so Limitless, I wrote that in like 6 weeks. when it came out.

Which is so crazy.

Like less than 2 months.

That just shows your super brain, by the way.

But I had 30 years of just like, I wanted to help. And it was therapeutic just for me to organize it and put it in a way.

And this was before AI for everybody that like, you know, that, yeah, this wasn't, he put it into AI and it wrote it for him.

And it was because it's a mission. And we donated the proceeds to build schools in Ghana, Guatemala, Kenya, healthcare for the kids that kept them out of school, clean water, Alzheimer's research for women in memory of my grandmother. Women are twice as likely to experience Alzheimer's and most of the research is done on men. So it's a real, it's a mission, right? This Limitless actually took, Limitless Daily took over a year.

Wow.

I haven't, so this is kind of, this is more personal, but I'm 53, started our family when we were 50. So I have a 3 and a half month old and a 1 and a half month old, 3 and a half year old, no, 3 and a half year old and a 1 and a half year old son and daughter. And, but when my daughter was born, So, I write every morning as part of my Miracle Morning.

Yeah.

Just gratitude or things I want to accomplish today or things in my mind. When we're in the hospital and I saw my wife holding our daughter and our son was there, maybe it's because of my age, I start thinking, if I wasn't there 20 years from now when they're an adult and they were going through a hard day, What would they need to hear from their father to help them get through a hard day? And so, I started writing to them for when they're older. And I would write about things that I've experienced or I've worked with clients on, like fear of failure, fear of looking bad.

All the most important lessons.

Negative self-talk, not believing in yourself, your self-esteem or self-confidence. You know, distraction, burnout, imposter syndrome. I mean, procrastination, putting things off, or just overwhelmed, all the things, right? And I started writing every single morning instead of doing my normal, what I would do for ages, as long as I could remember on whatever I was writing, I would start writing to them. And then, you know, through the process, I realized that this was the answer. The number one question we got from Limitless was, Mm-hmm. This is great, and how do I live this daily? And then, so I went back and I started editing it. So it's one idea with the science that backs that idea. So where, I love like Ryan Holiday's Daily Stoic.

Yeah.

It's a daily reader. It's, you read it on the same date. This pulls on Stoicism.

Yeah.

And, you know, so I back it around that instead of Stoicism, I pull it on science, the science of the mind, psychology, or the science of the brain, which is neuroscience. And I explain why this idea is valid.

Yeah.

And then I give them, and it's written in inspiring language. And I give them one implementation strategy, something they could do with no excuse in 1 or 2 minutes, right? And then a new identity statement.

An affirmation.

Yeah, just because it's— and it's cultivated around this, and it always ends with, I am limitless, because an identity is built through behavior, right? You're creating evidence every single day that you are the person that you say you are. And I think one of the most important things is self-trust, meaning when you say you're gonna do something, that you do it.

Yes.

Right? Because like, think about if in a relationship, if somebody was, say, they would do something and they didn't do it consistently, there would be, you'd be a break in trust.

Totally.

But think about the conversation we're having in our own head and if we're not keeping our promises. So I feel like what this is, is like a gateway habit to, to your new self, meaning that you're showing up for yourself and the requirement is very low energy, cost, time.

Yeah.

Like in 5 minutes a day, especially during that morning time where you get a disproportionate benefit in your focus, your feelings, and your framing, it's kind of a no-brainer. I feel like it's almost a disadvantage not to do something like that. And that's why that morning time, some people use that sleep inertia time for gratitude, right? To get maximum, you know, great results or prayer, right? Or setting their goals and their focus. But again, mind before media, intention before interruption, right? Direction before disruption and distractions.

Yeah.

And so the book is very special to me. And I didn't want to do like a month of motivation, a month on focus, a month, because I feel like In my opinion, like after 7 days, people are like, I kinda got this. So I broke it down into seasons, you know, winter, spring, summer, and fall. And, you know, and so every single thing is meant to, 'cause we all in business that we have times of winter and body, we have times of spring, we have different seasons for everything, relationships also as well.

Share what those 4 themes are for the seasons.

Yeah, so, sorry, can we pause for one second? Wait, wait. How much? I just want to get.

Oh yeah.

I fully did it. So.

Okay. So we'll start wrap.

So, Kim, can I go?

Oh, actually, no. We can go. We can go as long. We can go as actually. We can go as long. I forgot. It's not your podcast.

It's mine. No, no, no, no, no, no. It's it's it's okay. But is there um? Can I can I go into a different area instead of going through seasons?

You tell me whatever you want to go.

No, no. Yeah. So um. I'm thinking like the—

There's so many things I want to ask you, like, that I could ask you. The Limitless Model. There's like a lot of things that— yeah.

Um, well, I want to be most useful because that's my whole goal with all of this.

Um, one idea I thought about, one question I thought I'd been asking you is like, you know, Jim, teach, you know, one or more lessons from the book that somebody understands. Like, someone's like, oh wow, that's like a That's a single lesson that I'm going to get, and there's 366 of them.

Yeah, why don't we go in there? I think that would hit more than—

Okay.

Yeah.

So, I'll ask the question.

Yeah.

Very cool. Jim, there's 366 lessons. Share a few, share 1, share 2, share a couple so that people get an idea of like, wow, what am I going to get on any given day? And then multiply it over the course of the entire year.

Yeah. And that's the compounding effect, which is really exciting. My goal for this book is that You do something a little bit each day, and 5 minutes, 5 minutes, 5 minutes magnified like that, you'll be unrecognizable after a year.

Totally.

Like, you have to reintroduce yourself to your friends and your family, 'cause you're so different.

Who's this genius that lives with us?

This is incredible. So the idea is it's to remove friction so you keep getting better flow, right? Those flow states where you feel your best and you perform at your best. Because if you're distracted, you're not gonna be able to get in that kind of, you know, space. If you're overloaded, if you're burnt out, you're right, if you have negative self-talk, if you're procrastinating, you'll never be able to access the best of being able to win the day. So the promise is, you know, 5 minutes in the morning to be able to better win the day. Some of the recent lessons, 'cause I'm reading this through myself, going through it. So when I wake up, one of the lessons is this. Most people wake up and they have a 200-thing— how big is your to-do list?

To-do list?

Yeah, yeah. Right? And then we're never gonna be able— if anything, it just grows. So here's the thing. You wake up, and I do this mental experiment when I first wake up. I'll close my eyes. This is one of the entries. And I'll fast forward, like mentally time travel to the end of the day. And I imagine myself getting back into bed. And let's say my wife asks me, you know, how was your day?

Yeah.

And I imagine myself saying, today was incredible. Like, totally crushed it today. Best day ever. And then I work backwards. I say—

Reverse engineer.

Yeah. What had to happen in order for me to feel this way, to say those words? And what I do in one of the entries is say, have them write down 3 things personally and 3 things professionally.

Mm-hmm.

You know, because we don't often have a scoreboard in life. Like, like in sports, you know when to celebrate because it says it right there on the scoreboard, but we don't set that up for our day. So we have, we have no direction, right? And a lot of people—

We just check emails and then bounce to this and that, and we're distracted and we're all over the place.

And they're busy, and people could feel that busyness, you know, but busyness doesn't mean being effective, right? And so we could go really fast nowhere.

Right?

Just like on that plane, we could be going in a totally different direction. And so those 3 things personally, and then 3 things professionally become my target. And I actually won't even touch my phone before I do one of those 6 things.

Nice.

You know, so I have those kind of built in also as well. I also, by the way, you can't just stop something and start something. You have to start something else, right? You can't just take something away. You have to replace it. So imagine at your nightstand, you know, you don't have your phone there because number one for habit design is control your environment.

Yeah.

So you don't have to use your willpower, right? If you don't wanna eat that junk food, don't have it in the home.

Totally.

Right? If you want to— if you don't wanna pick up your phone first thing in the morning, then have your phone in your bathroom, right? Something you create friction around. The prime directive is you wanna make things that are bad for you harder, more difficult, and you wanna make things that are really good for you easier. Right, so I have like a kettlebell in the doorway of my office. So I make sure, or a pull-up bar also, so I make sure I do that 'cause I make it easy for myself to really do.

Totally.

So, you know, the nightstand, I don't have my device there. I do have a copy of Limitless Daily 'cause that's one of the first things that I grab, but other people could have other things there. You know, they could have their journal or they can have their whatever it happens to be. Their glass of water if they wanna drink water first thing in the morning or what have you. So those 6 things, that's to be an example You know, and then I go through the science of it and explain it, right, in an inspiring way. And I give them one tactical thing that they could do to be able to get momentum. And they get the dopamine that they earn. One of the challenges is today's society, dopamine is the molecule of motivation, right? And most people feel like they have to be motivated to take action. And the reason why in Limitless that you studied, it's, you don't have motivation, you do it. You know, I'm all about taking the nouns in our life and turning them into verbs.

Yeah.

You don't have energy? There's a process for energizing yourself. You don't have creativity? There's a process for being creative. You don't even have a memory? There's this 3-stage process of encoding, storing, retrieving, right? And what does that do? It gives you your agency back.

Because people are waiting for it. I wish I had more energy. I wish I had more motivation. I wish I had a better memory. I wish I could focus, right? Like, they're waiting for it to fall into their lap versus Versus like, I'm gonna generate energy, I'm gonna generate motivation, I'm gonna improve my memory. Yeah.

Yeah. And that's the difference between— and wishing is not a strategy, right? And so it's like, oh, I hope I get this, or I wish I had some creativity to write today. And when, like, I never have writer's block because there's a process for being creative, right? And so once you understand how your brain works, you could work your brain. Really what this book is, is not only does it give you the inspiration and the information to win your day, It's also developing the habit of reading, right? To get people, 'cause leaders are readers and train your brain and it's a gateway. So you start reading that, you read other things also as well, you know, which is a side benefit. But it also is a gateway that like, if I could introduce one small thing, what else can I do, right? And it's also simultaneously, it's building your human intelligence. Like in a world, I don't know how concerned people are about artificial intelligence.

I think everybody's pretty concerned.

Yeah, and some people are, you know, optimistic, other people are pessimistic, some people are in between. You know, for me, I just wanna remind people, like, whether or not AI replaces people, it's definitely gonna reveal people. Meaning that I'm hoping, this is my hope, is that the AI revolution leads to a human evolution. You know, where we, I think one of the biggest conversations is of today that could be had is how do we remain deeply human in a world, in an age of AI?

Yeah.

Right? If AI can compute and process, right, and do these things, what makes us valuable as human beings in the workplace or outside the workplace?

Yeah.

And I feel like my positive outlook, my hopeful outlook would be that it'll force us to become more human because we're not gonna be able to outcompute anything. Because ultimately AI could spit out immense amount of data, but humans have to decide what's important. They have to decide what that data means.

Yeah.

They have to decide what to do with that information, that new information also as well. And so I have an acronym as a shortcut mnemonic, tell people listening, maybe they're working out or they're driving or something else and not taking notes, HUMAN. And this is the promise of the book, you know, make you more human and valuable. Meaning if AI's doing all these things, then what should we be focusing on? The H is heart, which is a symbol of emotion. Emotional quotient's gonna make— it's gonna be very, very important. Think about compassion. Think about empathy, right? Think about understanding, like all that makes us feel, right?

Yeah.

'Cause human beings, like AI could, like, it could fake empathy, but it doesn't know how to have a conversation with a grieving child. what loss is, what a breakup is, how to forgive. It could simulate that, but it doesn't know what that is 'cause it hasn't gone through that experience. So I feel like heart. The second thing in HUMAN acronym, U, is understanding. Because ultimately, that's where curiosity comes in. Human beings who stay naturally curious will grow and evolve. And understanding is comprehension, right?

Yeah.

Doing the deep work of, like, when you read something, to be able to deeply understand it and personalize it. The M, which I think will help us stand out as humans, is meaning, meaning purpose. And, you know, purpose is, it's a human trait where, and purpose and passion are used interchangeably, those 2 words. For me, functionally, passion is what lights you up, and you can have lots of passions.

Mm-hmm.

Purpose for me is how you use that Passion to light somebody else up. Like, I have a big passion for learning. Wasn't always the case with my brain injury and my learning challenges and, and all that stuff as a kid that put me on this, you know, on this path. But, you know, learning is now a passion. It lights me up. Teaching people how to learn lights them up, and that's my purpose.

Yeah.

You know, but I feel like it makes sense. It's important to find, like, what drives us and gets us through difficult times. Right, adversity. And then the A in human is adaptability. Like, that's what humans are really good at, especially if they've worked their cognitive flexibility and their cognitive antifragility. And I could talk about, you know, there's sections on entries. I'm just literally pulling because these are things I've read recently because I feel like we also, as authors, write the thing that we most need to learn.

Totally.

And we teach the things. And then, by the way, everyone who teaches So even if you're listening to this, I'd be thinking, oh, if I had to give a TEDx talk next week, you know, would I remember all this?

That's the T in your FASTER acronym in your other book.

You're so good. And so the adaptability is our ability to learn, to unlearn, to relearn, 'cause the only constant will be change, right? So I feel like that's a prized skill. And, you know, I talk about cognitive flexibility, where it's like, you know, some of those entries are about doing mental parkour, right? Being able to, like, a lot of innovation was created by people outside of an industry 'cause they had cognitive flexibility to ask a new question 'cause they didn't have the same learned helplessness going through the same industry with the same limitations, mental limitations, if you will. You know, maybe it takes an Elon Musk to look at the automotive industry and ask a new question saying, if we were to create an automobile today with today's technology, how would we do it, right?

Yeah.

There's a great book called The Structure of Scientific Revolution that talks about, This is how most progress and innovation comes from people outside industries. So like, that's that, 'cause what's the opposite of cognitive flexibility? Like physical flexibility will prevent injury, you know, you'll be faster, more pliable, you'll bend instead of break. Cognitive rigidity, that's where you have a blockbuster, meaning that—

Mars Report video?

Yeah.

I just watched the documentary the other day on it, yeah.

Yeah, I see, I've seen that. But that's being rigid, right? Not adapting. So that's adaptability or lack thereof.

And right now, in an age of AI, it matters more than ever. And I just want to— I'm going to interrupt you just to say, like, that's what I love about your work is a few ways of putting this, but it's that right now more than ever, our ability to think actually matters more than it ever has. And some people, I think, are confused going, well, there's AI that thinks for me. And to your point, like right now, here's a— here's a perfect example. AI exists right now. ChatGPT is available right now. Millions of people use it. Some people are using it to think of clever responses for their email and do menial, like, unimportant tasks. And there's some people that are building multimillion-dollar businesses with the same AI.

Yeah.

The difference is their brain, their ability to use their brain to think. And so, it is mattering now more than ever. And like, when I read your book, Limitless, When I read it, I was like, why didn't I read this years ago? Because I suffer from brain damage and such. Now, my memory, like, it transformed my ability to think. And the other thing it transformed, which Limitless Daily does too, and I want— you mentioned identity. This is so important. My identity was, I have a bad memory.

Hmm.

Well, why? Because I was in a car— like, I literally— I'll show you pictures of my car accident. It's almost like a victim mindset. I was like, my memory is terrible. I have literal brain damage. So, it's not my fault. I can't control it. And your work starts out with empowering the individual of like, you are not limited. You are limitless. Your past does not equal your future. Just because you've struggled in this area before or these areas, you can transform your brain, then transform your abilities, and transform your life. And so, I just want to say, like, it's so— like, the work you do is so profound. It's not like learn a few hacks. to have, you know, remember stuff. It's like, no, transform your identity first, become limitless, and then do the work to become who you're capable of being. So, I just wanted to give that endorsement.

I call them truth bumps. Yeah, I find that, you know, one of the most important skills to master when you're talking about adaptability is our ability to learn rapidly.

Yeah.

You know, because if you can learn how to learn, right, called meta-learning, that's what Limitless is all about. Then, like, if you can learn how to think and read better and understand better and retain more and focus better, what can you apply that to? Everything. Medicine, martial arts, Mandarin, money. Everything gets easier, right? So it's a meta skill. Very, very important, but it's not taught in school. School teaches you what to learn, what to remember, what to think, but not how to do any of those things.

Rote learning, is that the— or rote memory?

Repetition. Like, it's all antiquated. Like, how people read. Like, the last time people took a reading class, like a class, not a college lit class, but a class called reading. They were like 6 or 7 years old, right? So the difficulty and demand has increased tremendously, but we're still reading at the last level of— it's like we don't rise to a level of our aspirations as much as under pressure fall to the level of our training.

Yeah.

Right? I feel like we don't rise to our goals and our dreams. We fall to the level of our systems.

Yep.

To our— here's our story. Remember that story we're telling ourselves? Because I feel like The head injury for both of us, that is a limitation, potential limitation, but nothing compared in my experience to the story I was saying about that broken brain.

Totally.

Which, you know, this— I was slowing down in class. It took me 3 years longer to read. In 3rd grade, you know, I was being teased for it. I was called slow, even though my last name really is Quick. It's not like a stage name. It's my father's name, my grandfather's name. Teacher came to my fence, said, leave that kid alone. That's the boy with the broken brain. That label became my limit. That 5 seconds— and she had good intentions, I'm sure of it— that 5 seconds that she said the broken brain lasted only 5 seconds, but that conversation I had about being broken lasted a decade.

Yeah.

You know, and in my head. And so the good thing is, I feel like— so we don't rise to the level of our aspirations, we fall to the level of our systems, to our stories, to our standards that we have for ourselves. And our self-image, you know, going back to identity.

Yeah.

Because it's really hard to outperform how we see ourselves.

Totally.

And I like, you know, with the work that you and I do, we're giving people an example where they're doing something, creating results, and that becomes evidence that you are the person who you want to be, right? Because I think that's the best way of changing something. Now, like, even with the procrastination that people struggle with, you don't have motivation. There's a process for motivating yourself. Motivating yourself, I call it P times E times S3. You need purpose, you need to feel something, 'cause it has to go from your head to your heart to your hands. You could visualize a goal in your head if you're not acting with your hands. Like you're visualizing, I wanna read 30 minutes a day, but you're not acting with your hands, like actually picking up a book.

Yeah.

Checking with the second H, which is your heart, like the emotion that propels you. But then the E is energy. Some people, we don't go through and have a great day because we just lack the energy. Again, you don't have energy, you generate energy. There's a process for energizing yourself with sleep and nutrition and exercise and so on, stress management. that sucks all the energy out. And then this is the big thing, that this is what the book is based on. One of the pillars, S3, is small, simple steps. 'Cause I find that if you procrastinate, then it's because you either don't feel the purpose or you know the purpose intellectually, but you're not feeling like who's counting on you to be at your best today.

Yeah.

To show up today, right? I'll do more for people I love than I will sometimes for myself. Or people won't do it 'cause they're exhausted. They lack the energy, and exhausted mind doesn't do anything. Right? But sometimes that thing is too big. Like maybe going to the gym for an hour is too big of a jump, or reading 30 minutes a day is too big of a jump. So, S3 is small, simple steps. You break it down. And the question I ask myself, and whenever I get stalled, is I ask myself, what is the tiniest action I could take right now, Hal, that will give me progress towards this goal where I can't fail?

Hmm.

And then I just like, even like my, my, my, my 3-year-old, teaching him how to floss, because we did a On our podcast, we had a biological dentist talking about beyond brushing, and we're talking about oil pulling, you know, and tongue scraping, all these other things, and how the microbiome and inflammation, you know, could affect your—

Is that Dom?

Yeah, yeah, he was amazing. And I actually flew to Germany to actually get worked on and everything for him because I just, you know, because I do this too. I have my coaches that I pay and that I go around, you know, learning from because you can learn from books, but you can also learn from conversation and consulting and Having a, you know, as a person, one might have a personal trainer. I'd like to be their mental fitness trainer. But like, you know, with my son, just like, how do you floss? And maybe it's too big of a jump. Like, wow, this is a big jump. Floss one tooth. Then he was really open to doing the second tooth and the third. Like, how do you, like, if 30 minutes of reading is too big, opening up a book is a small, simple step. Reading one line, one page.

Yeah.

Like, it's so easy to be able to do. So it removes all the friction. You know, even when I wanna write, You know, I don't even rehearse. Like, if your goal is— I don't even visualize to manifest a goal by visualizing the goal. I visualize and mentally rehearse the habits and routines that get you— that will make that inevitable.

Yep.

Right? That'll make that happen. And so, you know, and that's another entry in Limits Daily is that it's called future— I call it future episodic remembering, where it's not where you're— picturing in your timeline, your mental timeline, this ideal version of yourself, or pick, you know, the perfect day, what you're— who you're around, what you're hearing, everything else. And then there's a process for remembering that as clearly as you remember what you had for breakfast this morning. So it's not even an imagination.

Yeah.

Right? They say imagination is more powerful than knowledge, right? Einstein said that. Or your mind does no difference between something you vividly imagine and something that's real. But most people in the morning, they're rehearsing all the dread and all the things they have to do, and they're quietly quitting, or they're practicing, you know, rehearsing failure 'cause their fear of that, but they're practicing those reps.

Yeah.

So it's not a matter of if we're practicing or not, we're always practicing inside of our minds. The thing is, is the routines, the practices, the habits, the systems getting us to what we want or what we don't want? I think one of the fastest ways, another entry in Limits Daily, one of the fastest way to to change or create the life you want is to stop feeding the life that you don't want with your thoughts and the habits and everything, and the people and the routines and the projects and everything else that could be that. And so, you know, and I just wanna remind people, there's another entry in there is about 4 choices. And there's a quote in Limitless from a French philosopher, I'm sure you've read in Limitless, that says, life is letter C between the letters B and D.

Yeah, I love this.

Yeah, where B is birth and D is death, see, everything in between is choice. That our life is the sum total of all the choices we made up to this point.

Yeah.

And I truly believe that these difficult times, if you see it that way, can distract you. These difficult times can diminish you. These difficult times can define you. Or these difficult times, they could develop you. We decide with the choices if we get bitter or better. Like, with everything that you've been through, like, anyone would've been okay and totally understand if you were just like, I'm checking out. I quit. This is it.

Sure.

You know, but, you know, and here's the thing is a lot of— and there's a thing about in there about complaining because like our stories, they're absolutely valid. You know, my parents immigrated here. We live in back— didn't speak the language. We live in the back of laundromat that my mom worked at. You know, Alzheimer's like here, brain injury here, learning difficulties, migraines every single day. You know, like, and it could do that. Right? You know, or, you know, we could be like, this is what, you know, happened, 'cause that uses up an immense amount of time, energy, focus, everything that could be going towards something, you know? And the truth is, and this is me just going on coaching mode, we can't be upset by the results we didn't get from the work we didn't do.

Yeah.

You know? And so it's better well done than well said. It just is. And, you know, it's a myth. I call it a lie in Limitless, limited idea entertained. That's a lie, limited idea entertained, L-I-E. It's a myth that knowledge is power, right? It has the potential to be a lot of power.

Yeah.

It only becomes power when we use it, you know? But I wanna remind people, people could read Miracle Morning or read Limitless Daily each morning. And if you don't use it, then then your life is no better off functionally than somebody who is illiterate and couldn't read these books to begin with.

Yeah, I call it a personal development junkie where you engage in personal development every day and then you believe that's enough. Like, you trick your brain to think, well, I did the thing, I read the book, but it's like, but you don't actually implement it into your life and then you just read another book and another book and another book. That's what I— one of the ways that I would frame Limitless Daily is it's like having Jim Kwik as my daily coach. It's like, imagine what no one could in this listening, including me, could afford what it would cost. Like, hey, Jim, how much if I hired you to talk to me for 5 minutes every day just for a year? You'd be like, $5 million, right?

Yes.

Like, that'd be a crazy amount of money. But it's like, that's literally it. It's like, hey, I get Jim Kwik to— and it's not just reading something. Like you said, every day, every page ends with a short, simple action step to integrate what you just learned into your life, then an affirmation identity step to integrate it into your identity, right? So, it's like, that's it. It's like, okay, you get a year of Jim coaching you every day, what he believes is so valuable that you wrote it for your kids, right? And I think that I know from your first book and now reading this one, I've been convinced that And our friend, Dr. Daniel Amen, says, like, the most important organ in the body is the human brain.

Yeah.

And it's the one that 90— you know, most people don't pay any attention to.

And, and the challenge is, as you mentioned, in the world of AI, there's something called cognitive offloading. And I talked about this back in Limitless in 2020. I called it digital deduction, the high reliance on technology to think for us. I mean, even think about something basic, like technology has always changed the way we think.

Like Google Maps, where you don't have to remember to get anywhere.

Yeah, I mean, even back before there was written word, people would have to remember everything, right? And then there's writing, and then there's a printing press, right? Then there's GPS, just calculators. Remember like calculators? And we don't have to use mental math or anything else like that. And then there's GPS where it's telling you when and where to turn, but then we don't exercise our visual spatial intelligence. So that would atrophy. You know, now with AI, if it's doing the thinking for us, this is the challenge, is cognitive offloading or cognitive surrendering. Where you wouldn't send someone to the gym to lift weights for you, but that's essentially what we're doing. And here's the thing, learning is meant to be effortful. And that comes from weird as being an accelerated learning coach to see people learn faster. But if you don't do, you can't buy a fit body, right? Any more than you could buy a great deep relationship, right? Anything worth, you have to be able to work for it. Yeah. But what happens when AI takes all the friction out? And you don't have to work for it.

You and I talked about this in like, yeah, Estonia.

Yeah. Yeah. And you go to the gym and you ask your friends to, you know, actually, you know, to lift weights for you. You get no benefit cuz you have to, you haven't earned it.

And your muscles atrophy in the same way that when you ask AI to think for you, your brain atrophies.

And that's the challenge cuz in Limitless, in Limitless, the original book, I talk about digital dementia, which is where technology remembers things for you. Your to-dos, your, your, your grocery list, your calendar, all your meetings, your phone numbers. So we never had to use that. Not that I wanna memorize 500 phone numbers, But it should be very concerning if we lost the ability to remember one phone number.

Yeah.

Or PIN number, or what something you just read, or someone's name, or anything else, right? On the other side, when you could, you know, the book will also help improve your focus and your memory. When you can easily remember client information, product information, give speeches without notes, names, and walk into a room, meet 20 strangers, leave saying goodbye to all of them, then everything just, you're mentally fit. It's like someone who's physically fit, and you're pliable and flexible as opposed to rigid, like a Blockbuster or a Kodak. Right? They developed the backbone for digital technology. And where are they today? Kodak. I'm dating myself being 53. But they haven't— they were rigid. And we can't be rigid today. Now, the challenge with AI is it's an amplifier, but it only amplifies— if you have clarity, it amplifies that and competence. If you're confused, it'll amplify that also.

Yeah.

And that's a challenge. But the cognitive offloading, most people have seen like the MIT study Right, where they took 3 groups of people, students A, B, and C, and they had them write essays. A used ChatGPT, B used Google, and C didn't use it either. And they scanned their brains, like seeing which one's most active. And obviously it was Group C because they did the work, right?

Yeah.

And they got the benefit. They also tested for recall about the essays, asked them questions about what the essays were about. And Group A didn't remember hardly anything compared to Group C. because they didn't have to work for it. And so what I'm saying is technology's not good or bad, it's just how it's used.

Yeah.

Like the example I use is like if your apartment's on the 5th floor, your office is on the 5th floor for work, an elevator is a form of technology. You know, it's very convenient, but then you don't take the stairs, right? If you have to go 10 blocks somewhere and you take an Uber or your car, that's technology, but then we don't get our steps in, right? And so my challenge is not, whether or not, like, artificial intelligence will become more human. Mine is, will humans become more artificial, where natural intelligence becomes artificial? Like, what happens in a society where we don't think anymore and we're just relying on technology to tell us what to think? Then we never— then that atrophies, right? It's putting your arm in a cast for a year. It doesn't grow stronger, it doesn't stay the same, it weakens.

Yeah.

That's our mental muscles. What happens in a civilization where we can't I think, then we're easily manipulated, right? Everyone, you know, authorities have an agenda, everything else.

We've already seen AI's answers lean one way or the other, you know, like, I mean, maybe not accurate, not true.

But then we lose our judgment, we lose our logic, we lose our critical thinking, we lose all the things that make us more of who we are, that help us navigate the storms in life. And so cognitive offloading, or even worse, cognitive surrendering, we're just letting it do all of it for you is a big challenge. But yes, even that MIT study, you know, and again, you could use, I mean, so there's 5 things you wanna do before you go into AI. I'll give this to you.

All right.

This is what I use personally. I don't train on this, but this is what my team, my clients do. I want you to build before you borrow. Build your own intelligence before you borrow artificial intelligence. What do I mean by that? Simple acronym, of course. The B is brainstorm. So let's say you have a problem or situation you're going AI for. Before you do that, brainstorm yourself, right? Like, think about it.

Yeah.

Right? Get some reps in, you know, yourself. The U is understand. And what I mean by that is even understand the problem that you're facing. Like Einstein said that if he had like an hour to solve a problem, he'd spend most of it trying to figure out what the problem is.

Deeply understand it.

Yeah. The problem is not usually the problem. The problem is usually our assumptions or thinking around the problem. problem, right?

Yeah.

So, you know, get deeper understanding, spend a little time like there. And then the I in BUILD, build your brain, right, is imagination. This is where you just like ask yourself new questions. Like, what would a 5— how would a 5-year-old approach this problem? How would someone 20 times smarter than me look at this problem, right? You know, or how would Leonardo da Vinci or whatever be able to do this? What would my future self want me to look, you know, I see here, then you're prompting yourself before you're prompting artificial intelligence. You're prompting your natural intelligence. So that's the I is imagine. The L in BUILD is leverage AI. Then you can use AI, right? And so—

Once you've done the preliminary work and you've used your brain, now you can leverage AI.

'Cause you're doing your retrieval. You're seeing how much you actually know as opposed to just reading something and reinforcing something. Seeing something is different than remembering it and knowing it, right? People can see a bunch of faces because they could, it reminds them, right, of something, but it doesn't mean they remember those things. Like, just like reading something and rereading it, it's better that you go through and ask a bunch of questions, try to think, what do I know about sales? Or what do I know about biohacking or anything else? And then you read it, then you're like, then you get more information. So the L is leverage AI, and I would leverage it In Limitless, I had a whole chapter on how to use AI to enhance your HR, your human intelligence, how you take every single process to build memory palaces, to do mind mapping, to be able to quiz yourself, to be able to create AI to your preferred learning channel, you know, you know, whatever you wanna learn, to summarize this, to ask you questions, you know, if someone has never asked before. So I would use AI in this context, you know, once you brainstorm, you understand, use your imagination, then I would say leverage AI and just use it to stress test your ideas.

To challenge your assumptions. Not just say, you're the smartest. Yes, everything you said is perfect. You're the smartest. That's what I was trained to do, right?

Right. But then, you know, challenge, ask you questions to debunk this, create a debate, argue the other side of it, right? That's where I think part of intelligence is our ability to, you know, to be able to change our opinions based on new data, right? So, but the challenges on social media and everything else, whatever you engage with, you get more of. So, So it's an echo chamber, right? You're just getting value, you see more and more of the things that you agree with, right?

Totally.

And so you never even see the other perspective, but cognitive flexibility demands reading things that are outside your scope, right? 'Cause actually some of the most successful individuals, they are generalists. They, they, they have hobbies, they have other interests that they could borrow on that intelligence for the thing that they're most focused and passionate about, that is their skillset or their mission. And so I would use AI to be able to ask you questions, to be able to quiz you, to be able to, see your cognitive biases or blind spots, all of that leverage. And then the D in BUILD, then you decide. You have all this great information, then you could decide what to do, but you've done some exercise before you go to the technology.

Hmm.

And I feel like if people kept that habit, then they would stay mentally fit, you know, as we age. And I think this, you know, in a world, nobody listening to this, it's not like it was in the agricultural age or even industrial age where primarily your value in society was your brute strength. Today it's your brain strength.

Yeah.

It's not your muscle power, it's more your mind power. And the faster you can learn, the faster you can earn, 'cause knowledge is not power, but it is profit. Because those who know more could do more. Those who know better, they can make better decisions, you know, and get better results also as well. So there's this divide of not just those who have and those who don't have, there's a gap between those who know things about health or marketing or, You know, morning routines or whatever, and those who don't. And those who know can make better decisions on their life, you know, and all of their life is a reflection of those combined decisions.

Man, I could go on and talk with you for a long time. There's so many questions I still am thinking about, but I know we've got to wrap up here. I wanted 2 things. I know you have a live event coming up because I'm speaking at it, so that's exciting. Limitless Live.

LimitlessLive.com.

And you're giving away bonuses with the book.

Yes.

Right. So first, let's circle back to the book. But the event— talk about the event for a minute and where people can go to join us in Connecticut.

This will be the 19th year. This is— we've been doing this event for 19 years.

Wow.

It's an annual event. It's the only event that we do for the public. We'll have 1,000 individuals right outside New York City in Greenwich, Connecticut, September 11th and 12th. If you hear this in time, all the information is at limitlesslive.com, and it's a special experience. It'll be— so the book comes out on September 8th. And so it's a year-long journey, 366 entries. So it's a journey we take together. The event is where the book comes alive. It's where we kick off the journey, the adventure, the expedition together. And all the speakers speak specific aspects of the book, like a morning routine. There you go.

We're also speaking there, 'cause I know there's some—

the best of the best in category. So as an example, like I talk about flow in the book. So we have the number one flow expert, you know, Steven Kotler.

Nice.

He's written multiple New York Times bestselling books. Some of the books, you know, like entries in there talk about having your best brain and how to biohack your brain. So we have the father of biohacking, Dave Asprey. Our events also have very interesting attendees. So at any given time, we've had the CEO of Sprint, the founder of WordPress, Quincy Jones, you know, would come every year. It's— so people, I think, come to events for content and also connections. But for me, Limitless Live is the starting point for our readers to start our journey together, to celebrate this year-long journey together.

And the book and the bonuses. Where do people go to get the book right now?

So limitlessdaily.com. And we have an amazing bonus. It's a compendium where it's a kind of your companion. And so it's a way of where you will receive— so here's the science of it, right? So the Limitless model is based on 3 Ms. If you wanna become limitless, the opposite is being limited, where you're stuck in a box, right?

Mm-hmm.

And that box is 3-dimensional. By definition, you know, those 3 dimensions hold that box together. So the 3 forces that contain it, they're the same 3 forces that will liberate it. Become more limitless. And that's your 3 Ms: mindset, motivation, and methods. So the goal here, these are the 3 things you can control. You can control— mindset is your assumptions and attitudes about something. So if someone can learn a great method on how to make money, but their mindset is, their attitude assumption, money is the root of all evil, I have to hurt people to make money, you know, it's lonely, you know, when you make money, people are going to judge you when you make money, money doesn't— is not abundant, it doesn't grow on trees, then you're still stuck in that box.

Mine was I have a bad memory, so I, yeah, I can't I can read Jim's book, but it doesn't— he doesn't get it. I have brain damage, so nothing will work for me.

Yeah. Yeah. So that's why Limitless, the whole, the whole sections of the book were mindset, motivation, and methods. Yeah. But someone could have a limitless mindset, believe, you know, the 3 things that I would think about identity, what you believe is possible, what you believe you're capable of, what you believe you deserve. Right. Because some people only feel like they deserve a certain amount of love or health or vibrancy or financial resources. Right. And that'll keep them in that box, that dimension. But let's say someone has limitless mindset. Then maybe the second M, and they know the methods, but they're still stuck in that box, they lack the motivation to get out of that box.

Yeah.

You know, and that's why we talk about purpose, energy, small, simple steps. Now, here's the thing. This is where Limitless Daily comes from. If you imagine a Venn diagram, which are just 3 intersecting circles, right? Like Mickey Mouse, a face with 2 ears, but they're all intersecting. So mindset, let's say the ears are mindset, motivation, and the face is methods. So here's the thing, the crossovers where mindset and motivation crossover, you have 3 I's. Inspiration. An inspiring speaker or movie will change your mindset and also give you some motivation. So mindset, motivation crossover, inspiration. Where mindset and methods crossover, you have the second I, which is ideation. Mindset is in your head, methods in your head.

Hmm.

It stays an idea because you lack the motivation, right? Where motivation and methods cross over, you have the third eye. You're motivated, you have the know what to do with the methods, that's implementation, third eye. Now, where all 3 Ms or 3 eyes connect right in the middle, that's the limitless state. That's the fourth eye, which is integration. Another word is identity. It's just who you are. And so the goal is don't shrink your dreams to meet your current circumstances. You want to— you don't downgrade your dreams to meet the current circumstances. You upgrade your mindset, your motivation, and the methods you're using to be able to win the day, to win life. And when I talk about human intelligence, this is a strong distinction. Intelligence is not IQ. IQ is you take a test when you're 8 years old, and that's your potential when you're 88 years old. That's been debunked, right? It's not even testing for all the things that matter.

Nice.

There's multiple intelligences, and we could go into that. But it's not fixed like your shoe size. For me, intelligence, we could say it's pattern recognition. We could say it's your ability to change your opinion based on new data. For me, functionally, intelligence is how you use your brain and direct your mind to create the life you want.

Hmm.

Right? How you use your brain and direct your mind, 'cause brain and mind are different, to create a result that you want. Like, somebody could be book smart and quote all the financial masters of all the big financial books from, you know, our friends and experts like that, But if their bank account doesn't reflect that, how intelligent are they?

Sure.

Right? Somebody could do the same thing for wellness. They could do it for everything else. But if their life doesn't reflect it— so for me, that's intelligence. So it's your ability to create results. So Limitless Daily, when I say it's the subtitle, 366 Keys, because we're unlocking a door every single day to train your brain and master your mind. That's how you use your brain and direct your mind, right? To be able to win each day. My goal is to give them the science of the mind, science of the brain, to be able to create a real result within 2 minutes. And those 2 minutes add up, those 5 minutes total of reading and implementing add up to really big things. 'Cause I don't think big changes happen from just bursts of things.

Yeah.

It happens in— it's kind of like, you know what the metaphor is I saw recently? It's like a tree. Everyone sees a tree, you see the tree growing outward up towards the sky, The light, right?

Yeah.

But we don't see that same part that's underground.

The root.

That's going down deep, right? And it's like a metaphor because this is going up towards light, this is going down towards gravity, but both are important, right? Absolutely, for that tree to be— to grow and flourish, you know. And it's also a metaphor for if you want to shine and flourish with all the flowers and the leaves here, then you have to sometimes do the work when no one's looking underground. when you have to go through tough times, when you go through dark stages. And Limitless Daily was meant to be that 5-minute coaching from me first thing in the morning with the pure intent of helping my, my children when they're older adults, not for children, but as adults. But, you know, I'll read this. I think a lot of people will have like Miracle Morning where they have conversations over meals about it because everyone's reading the same thing around the world on the same day.

Yeah.

And so as a gift, we give people this companion. when they order the book, to be able to get that increase. 'Cause the last, so every, so remember I mentioned ideation, implementation, inspiration, right? And then identity.

Yeah.

That's every passage. There's an ideation, it's written in an inspiring way. There's an implementation strategy and an identity statement. The last thing I would add to it is intention. So they get sent, intentional, like, whether it's an email or text or however they prefer to receive it, a question that will direct their focus with intention throughout the day so they can reflect on it. Because AI will give a lot of— they give a lot of information, but it won't give you wisdom. Wisdom comes from experience. Wisdom comes from reflection, reflecting on that. Right? And so these questions help you to reflect on it. And there's a lot of other bonuses there at limitlessdaily.com.

So limitlessdaily.com for the book.

Yes.

LimitlessLive.com to join you and I in Connecticut. Yep. That's in September.

September 11th to 12th. It's right outside of New York City.

My wife's excited. She's never been to Connecticut. She's like, can I go to that one with you? I'm like, of course. She'll be there too. Amazing. Well, Jim, your work has profoundly transformed my life. I'm grateful for your friendship and all the traveling that we get to do together.

Yeah.

And next will be Connecticut. And yeah, everybody. If you want to transform your life, it really does, and I've learned this more and more recently, it's transforming your brain first and foremost, your ability to think effectively, to remember what you think, remember what you learn, to discern what matters most to get the results you want. Like Jim said, intelligence, it's not just learning stuff to learn stuff, it's learning to apply it to your life to see the outcomes that you want. in your health, your relationships, your finances, your family, your career, your purpose, you name it. And Limitless was the book that first turned me on to this way of thinking. And now, Limitless Daily is, for me, it's been the next evolution because, again, it's that 5 minutes a day. It's so easy. Anybody can do it. And you compound that over the next 366 days, you will be a different person. You'll be the limitless version of you. So, go to limitlessdaily.com for the book. And if you want to join Jim and I in Connecticut for the Limitless Live event. Go to limitlesslive.com. I love you so much. I'll talk to you next week.

Oh, you're so good. I could talk to you all day.