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Dana White: Pay-Per-View Isn’t Dead, It’s Thriving.

Name: Dana White: Pay-Per-View Isn’t Dead, It’s Thriving.
Uploaded: 2025-10-15T16:01:16+00:00
Duration: 30 s
Channel: Darrian Peck
Description: Short video/transcript excerpt of a discussion where UFC president Dana White defends the health of the pay-per-view business amid the rise of streaming…

15 Oct 2025 · 1 min

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0:30

Short video/transcript excerpt of a discussion where UFC president Dana White defends the health of the pay-per-view business amid the rise of streaming services. White argues live sports remain destination content and that PPV remains good for the sport, fans, and fighters; speakers compare historical and current costs for being a UFC fan and note accessibility for younger viewers.

Questions this video answers

$1,035 (older) vs $104 (current)

$80

24 years old

Chapters

Pay per view isn't dead. The business is alive and strong. What's happening is cable television, satellite, and streaming is on the rise. Netflix stock is higher than it's ever been, and they're killing it. But destination TV is live sports. So these streaming services are realizing they all need live sports. So the battle is on for everybody to get what they're going to get. I think the pay per view is still a good business of live, but for our fans. Now, instead of paying, like, $1,035 to be a UFC fan and get all the content now, like $104 to be a UFC fan.
My son gets an $80 pay per view, sometimes twice in a month. He watches every single UFC pay per view religiously, and he's 24 years old. He's not exactly hemorrhaging cash. And this is the greatest thing to happen to the fans ever. This was the biggest, best move for the fans.
It's great for the sport, it's great for the fans, and it's definitely good for the fighters.