Ultra-Processed Foods and the Brain

Impulsivity is a personality trait. You might know people who tend to act without thinking much or want rewards right away without waiting. These traits are often linked to greater chances of food addiction and overeating. Those with higher impulsivity are much more likely to engage in rapid uncontrollable eating binges. Dynofins and their receptors step in here as well. This system dampens the activity of brain areas responsible for self control, especially the prefrontal cortex or which is the same brain region you rely on. Say no when you want that extra cookie but you know you probably shouldn't have it. When dynofins are in high quantity the brakes on these self control areas weaken meaning the temptation to go back for seconds or thirds wins even more often. This creates a perfect storm for impulsive eating, especially fueled by ultra processed foods that are designed to be irresistible. So if you ever wonder why those chips, cookies or fast food grab your attention, diner fins might play a part in making it harder to resist.