Expert Breaks Down Mad Men’s Famous Heinz Beans Pitch

Two speakers break down the Heinz beans pitch from Mad Men, which shows the product across eras from prehistoric times to a lunar kitchen, ending with
Chapters
One mother, starting in the prehistoric caves, serving beans to a shaggy little boy by the fire. Then a Greek woman in a toga with a little shepherd boy, Calamity Jane, a pioneer boy all the way through the gay 90s to today, to a little lunar kitchen with the earth off in the window. You know, futuristic clothing, interesting bowls. The kid has just taken off his space helmet as he takes a warm bite. Heinz beans. Some things never change.
So that historic time, back in the day, the product didn't exist, but it makes you imagine that it did, because then that'll cement the idea that this product is timeless. And so if it could have been used in the past and you're using it now, it'll be used in the future, too.
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