Expert Breaks Down Mad Men's Iconic Hilton Pitch

Name: Expert Breaks Down Mad Men's Iconic Hilton Pitch
Uploaded: 2024-07-24T12:01:03+00:00
Duration: 12 s
Channel: Hiten Shah
Description: Short excerpt from a YouTube video (Expert Breaks Down Mad Men's Iconic Hilton Pitch by Hiten Shah) that analyzes brand association using the Mad Men…

24 Jul 2024 · 0 min

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Short excerpt from a YouTube video (Expert Breaks Down Mad Men's Iconic Hilton Pitch by Hiten Shah) that analyzes brand association using the Mad Men Hilton pitch as an example. Speakers riff on the idea that some brands (Hilton, Kleenex, Uber, Marlboro) have become the default words people use for entire categories, demonstrating strong reframing and associative power.

How do you say ice water in Italian? Hilton. How do you say fresh towels in Farsi? Hilton. How do you say hamburger in Japanese?
Hilton. It's the same in every language.
It doesn't get much better than this kind of reframing when you can really associate it that strongly. So an example of this out there in the world that we're very familiar with is CL Kleenex, Uber, or Marlboro. All these brands that now we associate it with the category so sharply that oftentimes people are picking, you know, Lyft or Waymo, and they're like, I'm gonna go Uber it. That's when you know you're winning.