
Hiten Shah breaks down a Mad Men scene where a drunk character pitches an ad by repeating
Don, they're.
Not expecting you to do this right now.
Give me a second. Life. The reason to get out of bed in the morning. Life. The cure for the common breakfast. Life. Its sweetness never ends. Oh, oh, there you go. Cure for the common breakfast.
Love it.
He's clearly drunk and is just riffing and really wants to nail it. It really highlights the kind of playfulness of coming up with ideas. His colleagues were just like, wtf? What's going on? But he just kept going, and then eventually, the client latched onto it.
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