Expert Breaks Down The Time Don Drapper's Pitch Fails

Name: Expert Breaks Down The Time Don Drapper's Pitch Fails
Uploaded: 2024-07-25T12:00:53+00:00
Duration: 28 s
Channel: Hiten Shah
Description: Short transcript excerpt from a YouTube video analyzing a failed advertising pitch for Kellogg's/Pop-Tarts. Speaker A mock-presented a sexualized concept…

25 Jul 2024 · 0 min

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0:28

Short transcript excerpt from a YouTube video analyzing a failed advertising pitch for Kellogg's/Pop-Tarts. Speaker A mock-presented a sexualized concept for a kid-focused cereal ("Gel Jolie by Martin Margaux"), while Speaker B criticizes the use of sex appeal and poor audience targeting for children’s products. The clip highlights misalignment between creative strategy and brand/audience appropriateness.

Kellogg's. When you hear it, it's more than a name. It's the warm embrace of home, of family. And where does that family begin? It begins with two beating hearts. Like two pastries alone in the dark, sharing a single foil wrapper. Gentlemen, I give you the Gel Jolie by Martin Margaux. You know we're kid cereal company, right? If that's all you want to be.
The lesson here is pretty simple, which is don't use the same strategy of sex appeal in an area where it just doesn't make sense. And here, with these Pop Tarts and Kellogg's and even the audience targeting was just completely way off.