Investor Breaks Down How Squatty Potty nailed their Shark Tank pitch

Simply put, we're in the business to help you do your business.

Pull that business. The American toilet.

Anatomically, we have a muscle called the puberactalis muscle that wraps around the base of our colon, forming a kink. And when we're sitting on the toilet, this kink only partially relaxes, and only when we are in a squat position does this muscle completely relax and allows us to have a complete and full elimination of our waist.

So what I really love about this is that in a very short period of time, you understood what the product was and what it can do for you. So when you can. In the first, literally, this was like 41 seconds of the pitch. Educate the audience, you're going to pull them in, they're going to get curious.