The most common fundraising mistake founders make… #vc #founder #startup

What's the most common mistake you've seen when people are pitching investors? One of the most common mistakes I see when people pitch investors is that they try to tell a story that they think the investor wants to hear. They spend a lot of time trying to perfect all that. I don't recommend that. Instead, I would say that you should focus on understanding what objections an investor might have about you, you, your team, your business, your market, and use that to talk about anything you want to talk about. Because when you are telling your story and pitching investors, they're trying to find a reason, usually to say no, not a reason to say yes. Anything you share with them should be addressing the kind of objections that they would have about your type of business. And that's their job. Right. Their job is to see many, many companies and fund very few of them.