How often does the transcript claim a break-in occurs in the United States?

Name: The Trick To A Great Pitch
Uploaded: 2024-08-13T23:46:58+00:00
Duration: 40 s
Channel: Hiten Shah
Description: Short transcript excerpt from a YouTube video advising how to open a pitch. Speakers contrast starting with technical expertise versus beginning with a…

Hiten ShahCEO, Crazy Egg

The Trick To A Great Pitch

13 Aug 2024 · 1 min

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0:40

Short transcript excerpt from a YouTube video advising how to open a pitch. Speakers contrast starting with technical expertise versus beginning with a personal experience (example: neighborhood break-ins) to make a pitch more engaging. The clip uses the break-in frequency and deadbolt ineffectiveness to motivate why personal storytelling better communicates the reason behind starting a business.

Questions this video answers

Every 18 seconds.

Chapters

Not long ago, Clay and I both experienced a series of break ins in our neighborhoods. In reality, a break in occurs every 18 seconds here in the United States. We quickly realize it doesn't matter if you lock your doors or not. The traditional deadbolt just isn't getting the job done.
There you go. That is how I would have started. I would not have started with the expertise. Instead, I would have started with the personal experience and then put the expertise of military or whatever into it later. And if they would have started this way, it would have been way more engaging and pulling you in. Why? Because they talk about a personal experience and there's nothing more powerful than talking about a personal experience to help people level, set and understand why you might have started this business.