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Hiten Shah argues that a great pitch is genuine storytelling from the founder. It's an honest account of your journey, motivations, and what you're building, told so people believe the future you're proposing.

Hiten Shah argues that a great pitch is genuine storytelling from the founder. It's an honest account of your journey, motivations, and what you're building, told so people believe the future you're proposing.
Is there one thing that all great pitches have? Yeah, great pitches have great storytelling that is an honest, accurate story about you. And that doesn't have to be this whole practiced story. It actually should be a genuine story. So I think the best pitches have genuine storytelling from the founder about what they're doing, why they're doing it, how they're doing it, all the details of it. But it's format it in a way where it's like their journey, because then people will believe the journey you say you're going to go on next, and that's really what they're funding.

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