High risk high reward launch - entering a new market with a new offer

How can you launch a new offer to a new market? This is Network Fundamentals Part 4. This comes from my newsletter, so make sure you're subscribed if you want the prompt. There are two basic ways to scale up your business vertical, which is selling more to the same people, and horizontal, which is selling the same things to new people. However, it is possible to combine these by selling new products to new people. This means expanding both your offer and your market at the same time, which is high risk. For example, you might have a good B2C offer and you want to branch into B2B business to business. Doing so is going to require you to actually adapt your offer stack. This kind of thing is definitely doable, but it's more advanced tactic than just going with vertical or horizontal scaling. As such, I'd only recommend it if you have already got a good cash flow in your business and you're ready to make some big moves. I've designed a big AI prompt that's going to walk you through how you can structure this offer and how to get to the new market. That's all in the newsletter if you need to copy paste it. You really should only drop a new offer into a new market if you've already achieved product market. Fit in another market and you have a strong cash position and you're able to deal with the fact that it might not work. Make sure you're subscribed to get the full guide.