How I got comfortable with charging $4000/hour #entrepreneur #workshop

Here's how I got over asking for money. So, as a Brit, I'm not very comfortable talking about cash generally. So whenever I went to pitch a service or doing a workshop with a company, I would never ask for enough. I kept tying it to my hourly rate and thinking, well, it seems like a lot of money to be making, you know, a thousand pounds an hour or two thousand pounds an hour, because I'm just one person. That's one hour of my time. That seems too much. So what I had to do is reconfigure how I think of the value of what I'm offering, and instead of thinking about how many hours of my time it is, I had to detach and think about the value that I was giving to the company or the client. For example, with workshops, I've recently charged $4,000 for a workshop for one hour. That seems like a huge amount of money because it's one hour of my time and $4,000. But I have to remember that that is a workshop for 400 people. So it actually works out at $10 per hour per person, which is absolutely nothing. It's a bargain. So when you flip it around and think of what the company's getting rather than what you're getting, often it puts in a hugely different perspective, and it allows you to charge a lot more.