How to Differentiate Your Paid Content from Free Content. Vanessa Lau on content marketing

There is no longer a huge differentiation point between paid content and free content. Content is accessible anywhere. Information is literally everywhere. If you sell a course, people can find that information online for free, whether it's ChatGPT, YouTube or Google or anywhere else. And there's always creators undercutting each other when it comes to providing value, which is not a bad thing. Value is now becoming more and more accessible. So how are you going to differentiate yourself when it comes not only being a creator, but but also being a business owner? Like I said earlier on in this video, people want a human experience. And moving into this year and beyond, people are going to want more and more connection. And so if you are just spewing out content all the time, spewing out information, it's a commodity. And there's going to be a lot of creators who are going to undercut you and there's going to be a lot of competition if you're only competing on information. And so what you have to do is still provide value and information and personality and lifestyle and all those things that I mentioned in the video.