Is Tiktok rigged? New Tiktok leak reveals manual “heating” of certain accounts by staff. #tiktok

Have you ever wondered how some videos go viral on TikTok? What if we told you that it's not just an algorithm deciding, but also in the hands of the employees at TikTok and its parent company, ByteDance? For years, TikTok has described its powerful for your page as a personalized feed ranked by an algorithm that predicts your interest based on your behavior in the app. But internal documents and communications now reveal that staff at TikTok and ByteDance also secretly hand pick specific videos and supercharge their distribution using a practice known internally as heating. This practice refers to boosting videos into the for your feed through intervention to achieve a certain number of video views. This suggests that heating has potentially benefited some influencers and brand, Those with whom TikTok has sought business relationships at the expense of others with whom it has not. Heating also reveals that, at least sometimes, videos on the for your page aren't there because TikTok thinks you'll like them. Instead, they're there because TikTok wants a particular brand or creator to get more views.