LinkedIn added three new targeting options for B2B ads: general interests like science and technology, product interests for software and services, and service interests based on engagement. The tools let advertisers reach more specific audiences for sales and marketing.
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B2B advertisers currently advertising on LinkedIn and frustrated by the lack of targeting options. That's all about to change as they've added three types of targeting options to their campaign. 1. General interests in categories like science, environment, technology and health. 2. Product interests allow you to target users that showed interest in specific products or services they're kicking off with software. 3. Service interests reach users that engage with service pages similar to the service you provide. What took them so long? Who knows? But if you use either LinkedIn advertising or LinkedIn automatic outreach tools like Alfred or Taplio, then this will open up more opportunities, especially in B2B sales and marketing like comment or Share to let another business know its game on LinkedIn. They'll love you forever.