Kyle Balmer breaks down Meta's notification that it will use your Facebook and Instagram photos to train AI, claiming "legitimate interest" as legal cover. The company offers an objection option but makes it nearly impossible to use. Meta's tone is dismissive of user privacy concerns.
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Facebook and Instagram are going to be using your photos to train their new AI. And I've just received this email. You might have it as well, with this pretty nasty language. So normally when companies release a new AI feature, they tell us about how exciting it is and how much better it's going to make our lives. Meta. The owners of Facebook and Instagram didn't go that route at all. To help bring these experiences, you will now rely on the legal basis called legitimate interest for using your information to develop and improve AI at Meta. This means that you have the right to object to how your information is being used for these purposes. If your objection is honored, it will be applied from then on. So normally these companies try to at least kind of sugarcoat it and make it sound like this is in our benefit, but Facebook are like, nah, this is happening. You can object, but it's probably not going to work. So screw you. And this is the legal basis that we're using to do this, so get stuffed. It's just. It's just so blatantly aggressive. It makes me laugh. But yeah, you'll probably all be getting emails like this if you have a Facebook and Instagram account basically telling you, this is what we're doing and tough shit if you don't like it.