Short YouTube monologue by Kyle Balmer arguing that prompt engineering matters but is not sufficient on its own. He defines prompt engineering as the skill of communicating with AI, warns that selling isolated prompt packs is unhelpful, and emphasizes that prompts become valuable when integrated into workflows/automations (e.g., Zapier, Make.com); he ends with a newsletter call-to-action.
Chapters
Some people say that prompt engineering is overrated or it's dead. They're basically clickbaiting. The reality is that prompt engineering is necessary, but it's not sufficient. This is for my newsletter coming out tomorrow, where basically I talk about how prompt engineering is important when you start to string together workflows for your clients and for your own business. Prompt engineering is basically the skill of communicating, talking to and artificial intelligence. If you are a clear communicator, you can prompt and talk to an AI. So yes, this is an important skill, but that doesn't mean that I or anyone else should just go and sell packs of prompts. They don't mean very much in isolation. Prompts are only useful when they are used for a certain purpose, and that generally means stringing a few things together where you have an input, a couple of processes and an output. This is a very high leverage skill and you can get paid a lot of money for doing it just by putting together Simple Zapier and Make.com automations. Anyway, I'm covering in the newsletter, so make sure to sign up.