Russell Brunson of Clickfunnels on what is a sales funnel vs a website #entrepreneur #marketing

Okay, so what is a sales funnel? For those who don't know, let me start actually with what you probably do know. Most of us know what a traditional website is. Right? Okay. I always call this the anti sales department. We send people these traditional websites and what it's like. It's kind of like having a salesperson there, and when somebody comes, they hand them a brochure and then they step back and they hope and they pray that the sale gets hit. How many guys know if you had a salesperson who's handing out brochures and then hiding, you would fire them instantly? Yeah, if for some reason we're okay with our websites doing nothing. Right. Okay. For all of us who are entrepreneurs, who are spending our own money out of our own pockets to grow our companies, we have to be smarter. We have to build something where we put a dollar in advertising in and instantly get $2 back out. Okay. And that is what a sales funnel is. A sales funnel is kind of like taking your very best salesperson that you have, cloning that person and making it so that every single person that comes to your website, they grab them, they introduce themselves, they find out what they're interested in taking to buy the actual product and service that they need to help grow and have more success.