Russell Brunson of Clickfunnels talks the power of upsales in business #marketing #sales #seo
Short excerpt from a 2023 talk where Russell Brunson explains upselling: he compares McDonald’s selling a low-priced loss-leading hamburger to attract customers, then profiting from add-ons (fries and a Coke). He describes applying the same upsell approach to his own products by offering follow-on purchases after the initial sale.
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