Russell Brunson talking about self liquidating offers at Grant Cardone’s 10x Conference #marketing
Excerpt of Russell Brunson speaking at Grant Cardone’s 10x Conference about the self-liquidating offer marketing model. He gives a numeric example: spending $20 on ads to sell a book for $40 yields $20 net and acquires a customer, whom he then recommends ClickFunnels to. He contrasts this approach with a VC who failed to understand it.
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$20
$40
$20
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