The biggest block to content marketing shouldn’t be the trolls - it’s not caring! #contentcreator

People just don't care about you and your content. This is the largest problem, indifference, not people hating on what it is you're producing. If you are building an audience in order to drive your business, then indifference is going to be what holds you back. It's going to be people not watching, not engaging, not caring, really. It's not going to be the trolls. I'm doing a survey at the moment because I'm putting on a cohort, helping people to grow their audiences like I have on TikTok. I have 65,000, I have 50,000 in my newsletter. I'm going to be helping people to work out how to do that. And the biggest survey response of people's block and their fear is they're worried about trolls. They're worrying about people saying negative things. I would say that if people are being negative in that way, then at least you have their attention and then you can deal with them accordingly. And there are always going to be a small percentage of people who are like that. Most people, however, are just going to be neutral and indifferent. And that's what we need to work through. If you want to build an audience in order to drive a business.