Top Twitter Advertisers Pull Out Uncover the Opportunity for Smaller Businesses
Short marketing/commentary by Kyle Balmer arguing that more than half of Twitter’s top 1,000 advertisers stopped spending; large brands may withdraw for shareholder or cultural reasons that don't apply to smaller businesses; reduced competition has lowered CPMs, creating an opportunity for smaller businesses to test Twitter ad campaigns. Includes a call-to-action to crushedcontent.com.
Questions this video answers
More than half of Twitter's top 1,000 advertisers stopped spending on the platform.
Chapters
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