Unlock the 3% Rule: Design Familiar Products that Your Customers Will Love
Short narrated piece (YouTube) explaining the “3% rule” in product design: make small, familiar changes rather than radical redesigns to increase user acceptance. Discusses Virgil Abloh’s approach, the role of familiarity (e.g., Tesla/Apple design choices), skeuomorphism, and marketing advice (demonstrate/try-before-you-buy to avoid ‘alien’ products).
Chapters
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