Unlock Your Marketing Potential: B2B Marketing KPI Guide by LinkedIn to Boost Your Campaigns
Short YouTube marketing-tip monologue (by Kyle Balmer) advising B2B paid-advertisers to measure key KPIs. It warns that without measurement advertisers will stop winners early, let losers run, and miss scaling opportunities. It cites Peter Drucker and lists four paid-ad metrics and corresponding focus areas to improve: 1) Cost per click → Targeting, 2) Click-through rate → Ad creative, 3) Conversion rate → Webpage, 4) Cost per acquisition (CPA) → Offer/pricing. Contact shown: More@crushedcontent.com.
Questions this video answers
Kyle Balmer
March 24, 2023
More@crushedcontent.com
Cost per click (CPC); Click-through rate (CTR); Conversion rate; Cost per acquisition (CPA)
Chapters
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